GAMES and sports need to evolve in order to keep up with the ever changing behavior of fans and supporters who follow the games.
The evolution of basketball gave birth to 3X3, the beautiful game that is football spurred other alternatives such as seven-a-side and futsal where you have smaller-sized pitches and fewer players to pick up the scoring and to make the games faster.
Thirty30 Tennis founded by Mark Milne and founding partner, Michael Reynolds, who were my guests at “Sports For All,” would like to see “tennis alternatives,” meaning shorter matches still with the physically demanding longer rallies but less time consumed in order to adapt to the new generation of fans who’d like to see the game to go a little bit faster.
The matches will start with the score at 30-30 and Thirty30 Tennis is also a scoring system that can be used in other racquet sports like table tennis, pickle ball, badminton, squash, and, the tennis.
Thirty30 Tennis is meat to complement the long established game, not to become a rival to it. Thirty30 Tennis will be tennis’s 3X3.
Thirty30 Tennis will give an opportunity to lower-ranked professional players to compete in a faster environment where there’s not much room for error because of the speed of the matches.
Players will now have to think doubly quicker on their feet both literally and figuratively because the matches are short so the margin for error is much smaller.
Cricket is also evolving, call it Twenty20 Cricket. Like tennis, the aim is to shorten the tests or matches and so far, it has co-existed well and even complemented the long standing and established game of cricket.
If you’d like more information on Thirty30 Tennis, then go to their web site at www.thirty30tennis.com.
After everything’s been said and done, the key is to offer something different to key segments of your fans and supporters. To diversify and offer different varieties of your product and brand for different tastes.