To introduce Prime Video to Filipino viewers, the video streaming service has launched a local marketing campaign featuring actress Anne Curtis.
One of the campaign’s highlights is a TVC showing the actress and TV host arriving at a wedding wearing a blue gown and saying, “Iba ang dating!”
Another video shows a man running from the police and when he is finally caught, Curtis appears on a bike and the guy says he wants to be chased again but she is the one who should arrest him.
“I’m so nervous,” said Curtis during a party to introduce her to KOLs, influencers and members of the press as Prime Video’s face in the Philippines.
Indeed, the actress’ voice was wavering and she had to catch her breath a few times and you understand because like the rest of us, she’d been quarantined for all of two years. Curtis’s situation is even more special because she gave birth to her daughter Dahlia Amélie during the pandemic and she was in Australia when all that happened.
So, the Prime Video party was Curtis’s first time to formally meet members of the press since the world as we know it changed in 2020.
“It’s all part of coming back into this world again, right?” said the actress during the interview.
“I’m so excited for people to watch the different series on the platform here. As mentioned earlier, their eyes are on the Philippines, on Asia. They will be creating local content, which I think will be great, because it’s also supporting our local entertainment industry.”
On top of Curtis’s recommended shows on Prime Video is The Marvelous Mrs. Maisel, which is set in the 1950s. The character of Mrs. Maisel is played by Rachel Brosnahan. The story is that of Midge Maisel, a housewife in New York who finds out that she has a knack for stand-up comedy. Curtis said she loves the series because of the strong female lead.
“The show is really funny and the outfits are so beautiful! The production value is so so good!”
Another show that Curtis likes on Prime Video is Jack Ryan, a series based on Tom Clancy’s book about a CIA analyst who stumbles upon a suspicious series of bank transfers.
“Sobrang intense. Actually, I was watching this during lockdown when I was still in Australia with Erwan [Heussaff] right after giving birth. While Dahlia was asleep, we would bond and watch together.” The couple also watches The Boys together. This is a dark superhero series based on the comic book of the same name. In the story, vigilantes fight against individuals with superpowers who abuse their abilities. “I love their storytelling and cinematography.”
Next up on Curtis list is the Amazon Original Movie The Summer I Turned Pretty.
Right now, Anne’s daughter Dahlia doesn’t get a lot of Prime Video screen time but when she does, it’s usually The Wiggles.
“What I’m really excited about is Prime Video being a platform that would showcase Filipino talent. We have a lot of directors, content creators, writers here in the Philippines. If ever I’m casted, of course I’d say yes. If the script is something that would interest me, definitely yes!”
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Niv Della, a Filipino beauty company whose brands include Colourette Cosmetics and Fresh Formula, has received capital seeding from Foxmont Capital Partners. Foxmont Capital Partners is an independent venture capital firm with a focus on Filipino-founded and Filipino-focused early stage start-ups that have proven to scale effectively and lead the Philippine digital evolution.
Colourette Cosmetics has always employed social and digital community-powered marketing strategies, from product development and creation to promotions. It has actively engaged with online communities and standing at the center is Colourette founder and CEO, Nina Dizon-Cabrera, who is also an advocate for inclusivity and women empowerment.
Niv Della has consistently expanded its footprint across both online and offline channels. The Philippines has emerged as the fastest-growing e-commerce industry in the world and Niv Della has been at the forefront of this growth by leveraging the mass digitization of the Philippine economy and the rapid rise of e-commerce. Colourette has established itself as one of the leading grassroots D2C brands, consistently topping local and regional charts in the beauty category across leading e-commerce platforms Shopee and Lazada.
“We are excited to announce Foxmont’s investment in Niv Della. We see high potential in the Philippine D2C beauty segment, and believe Niv Della’s Colourette and Fresh Formula are strong brands that will continue to see impressive growth. We have worked on a compelling strategy with Nina and her team that involves new product launches, sales channel expansion, and distribution partnerships through Foxmont’s network that will help the company scale rapidly,” said Franco Varona, managing partner at Foxmont Capital Partners.