MILO Philippines energized the summer season of kids all over the country with its innovative grassroots sports program Milo Barangay Liga.
Filipinos’ love for basketball was evident during the summer league, with hundreds of kids from various barangays showcasing their skills on the court, accompanied with enthusiasm of the crowd.
Players and enthusiasts alike filled the barangay courts with excitement as the country’s favorite sport slowly reopens on-ground from the pandemic.
“It is with excitement that we welcome again our champion kids from couch to court, and see them playing on team setting,” Milo Sports Executive Carlo Sampan said. “At the Milo Barangay Liga, we see teamwork, discipline and respect in action.”
“Aligned with the brand’s purpose of nourishing kids’ journey to success with nutritious energy and inspiration to grow with sports, the Milo Barangay Liga served as a platform for kids to develop their skills, build confidence, and become a role model to their peers,” Sampan said.
“More than that, we see a lot of potential talents that we can hone and build as champions in and outside the court,” he added.
Moms also played a vital part in the champion journey of their kids as they competed in the Liga.
“These activities are a big help to the physical and social well-being of the kids, so we fully support the campaign,” said Jean Calude Bunagan from Barangay Tablon in Cagayan de Oro, mother of participant Jean Jeariel Bunagan.
“Aside from giving him words of wisdom and encouragement, I make sure that he gets proper nutrition for energy that he needs in sports and his everyday activities,” Bunagan added.
The Liga is well-supported by local government units as it is aligned with their development programs for the youth.
“Sports is the best way to get them off the unnecessary or negative influences in the community,” said Michael Denton Aportadera, Officer in Charge for the Sports Development Division in Davao City. “It also sends a positive message to everybody, that the government and private sector can work together for the development of the kids.”
“Initiatives like the Milo Barangay Liga are for our next generation,” Aportadera said. “This is part of our shared legacy with Milo and it adds to the positive perception of the community in engaging into sports.”
“When kids step into the court, kids just play and be active,” he added.
Faced with a new reality and challenges, Milo Philippines and Department of Education has proven to parents across the country that there are opportunities to adapt and continue their child’s champion journey at home.