Figaro Coffee Group Inc. on Tuesday said it has partnered with Cebu Pacific to serve an “upscale” blend of coffee for the budget airline’s passengers.
“Together with the Cebu Pacific team, we have created a unique coffee blend that passengers will love. We are using freshly roasted and freshly ground pure coffee beans for the formulation.
Packed into a special teabag packaging, it is very simple to prepare and tastes amazing. We are very excited to re-launch this together with Cebu Pacific to delight onboard passengers,” Victoria Reyes, Figaro’s business development manager, said.
Figaro said it partnered with the airline as they are both homegrown Filipino brands that aim to show to the world the high-quality products that local companies produce.
Together with other inflight snacks and drinks, customers will be able to purchase this on Cebu Pacific’s flights, both domestic and international.
“Now that more people are flying, we want to ensure we cater to our wide customer base as we gradually rebuild our inflight offerings. We hope guests look forward to this premium Figaro and Cebu Pacific blend inflight, a taste of homegrown Filipino coffee in the skies,” Candice Iyog, Cebu Pacific’s vice president for marketing and customer experience, said.
“We look forward to continue working closely with Cebu Pacific and our institutional clients to offer high quality and affordable food solutions,” Reyes said.
Figaro Coffee is a brand under the Figaro Coffee Group Inc., which also owns Angel’s Pizza and Tien Ma’s Taiwanese Cuisine.
The company earlier said it will add some 30 branches this year as it expands its stable of brands to high-demand areas in the country.
It will end the year with some 150 branches from the current 120 stores.
“The gradual reopening of the economy gave us the confidence to aggressively expand our presence in more areas in the country. We at Figaro want to be able to cater to new markets that have high demand for quality food products at affordable prices,” Figaro Chairman Justin Liu said.
The company said it is now building the 30 outlets, with leases signed and sites secured, in Bulacan, Cavite, Cebu and Laguna, along with more areas in the National Capital Region.
Along with its expansion, the company said it is also building more commissaries across the country to support the stores. Set for completion this third quarter is the Cebu commissary as well as expansion of its main Metro Manila hub.