JUST recently, Cebu Pacific Air, the country’s leading airline, operated a mobile game-themed flight to introduce Tencent Games’ PlayerUnknown’s Battlegrounds (PUBG) Mobile’s newest IP, Phoenix Adarna. An airport and in-flight experience featuring Adarna-inspired costumes, trivia games and merchandise giveaways made the flight the first-of-its-kind in Southeast Asian aviation history.
PUBG Mobile players will embark on a series of heroic missions inspired by the Philippine mythological bird Adarna, the fabled creature that heals all ailments. Players must complete missions within a time limit to unlock rewards or purchase in-game currency to become invincible like Adarna, and dress themselves in eye-catching items such as Agent Phoenix Set backpacks, a frame, parachute, even acquire a buggy. The flight replicates the adventure a hero undergoes in search of this famed fowl.
“We are excited to create this one-of-a-kind experience for our passengers and the PUBG Mobile gaming community. As a proudly Filipino carrier, we continue to look for fun ways to promote Philippine culture and tourism. We anticipated this to be the first of several collaborations with industry partners such as Tencent Games,” said Candice Iyog, CEB vice president for marketing and customer experience.
Benj Dalmacio, senior business development manager for PUBG Mobile Philippines echoes this excitement for this first-of-its-kind collaboration in the Philippines and Southeast Asia: “In PUBG Mobile, we continue to make the game relevant to our target audience: young adults. The Ibong Adarna, our country’s very own phoenix, symbolizes hope and rebirth, and holds a significant place in Philippine literature. We are proud for our platform to become a place of appreciation and learning of Filipino culture as well as helping in promoting the Philippine tourism industry. We are honored to partner with the country’s leading airline as they recognize the growing gaming community and live up to their fun brand.”
PUBG Mobile will blast a special seat sale exclusively communicated to the Filipino gaming community and raffle free domestic and international round-trip flights, courtesy of Cebu Pacific, in various community events throughout June. Phoenix Adarna items, with its bright plumage, will be available for PUBG Mobile gamers until June 30.
Aside from Cebu, tourist destination favorite Boracay will be the venue of offline events, with the appearance of a pop-up gaming truck for a battle royale game with top PUBG Mobile players and meet-and-greets. The island will also become the nesting place of Phoenix Adarna, with tourists spotting from afar tour boats, parasails, giant sandcastles, beach flags, kayaks, and gliders bearing the theme.
CEB continues to offer its guaranteed low fares to stimulate travel across its widest domestic network, with multiple flights to top Philippine destinations, such as Boracay and Cebu both operating 16x daily from Manila. It continues to implement a multi-layered approach to safety, while it operates with a 100 percent fully vaccinated crew, 95 percent of whom have been boosted—all to ensure every consumer flies safely and conveniently on Cebu Pacific. More information is available at www.cebupacificair.com.
Phoenix Adarna items, with its bright plumage, will be available for PUBG Mobile gamers until June 30.