MUMBAI, India-based Jio Haptik Technologies Limited (Haptik), a subsidiary of Reliance Jio Platforms, recently formed a strategic partnership with leading Philippines-based information and communications technology solutions provider MDI Novare to facilitate widespread use and value of AI chatbots for businesses in the Philippines.
“With the launch of our conversational partner program a few quarters back, our focus in APAC countries has been mainly to look for strategic partners which can add value and help elevate customer experiences for their clients through Haptik’s AI Chatbots and Enterprise CX platform,” Anila Rao, vice president and business head for APAC at Haptik, said in a recent webinar.
With MDI Novare’s strong focus on digital transformation for enterprise customers, she said Haptik’s Enterprise CX solutions complement the company’s current services offerings which they deliver to their customers. With this partnership, Rao said Haptik will benefit by having a strong local partner to improve and solve customer experience challenges in the Philippines market. Haptik and MDI Novare will jointly transform customer experience across sales, customer support, co-marketing, sales enablement, and training with AI-powered virtual assistants.
Rao said MDI Novare’s presence, scale and strong reputation of over 30 years in the Philippines region can boost Haptik’s standing in the local market. “With Haptik’s industry-leading virtual assistants and chatbots built using the best NLP architecture, we feel it’s a great win not only for MDI Novare and Haptik but also for businesses in the Philippines,” she said.
“We are happy to team up with Haptik to bring AI solutions to more businesses in the Philippines,” said Allan So, chief commercial officer of MDI Novare. “Growing our footprint in AI with best-in-class partners like Haptik is part of our mission to be the national champion in technology as we bring the power of AI chatbots to deliver next-level customer experience.”
Haptik recently announced that it was doubling down investment in Asia Pacific on the back of strong customer growth, market demand, and expanding its partner network with multiple domestic players to understand region-specific business needs. With MDI Novare’s vast regional presence and industry experience in the Philippines, So said the partnership strives to help businesses automate customer support, boost lead generation, generate revenue, and at the same time deliver uninterrupted and delightful CX experiences across every channel using Haptik’s cutting-edge AI/ML NLP technology.