LEISURE and Resorts World Corp. signed its first major sponsorship deal with the Philippine Basketball Association (PBA) for BingoPlus, the new gambling brand of the company’s unit AB Leisure Exponent Inc.
According to the deal, BingoPlus will support the PBA for the entire 47th season and connect with the PBA community through on-court branding opportunities and a social series.
The deal was signed during the ongoing Governors Cup Finals between Barangay Ginebra San Miguel and Meralco Bolts.
LRWC president Andy Tsui, ABLE president Jasper Vicencio and PBA Commissioner Willie Marcial made the ceremonial signing.
“We see this as a perfect opportunity to reach our target audience,” Tsui said. “Through collaborations like this, we strive to grow the number of our patrons so that more can have the opportunity to win.”
“This partnership is something we are proud of. Given the solid fan base of PBA in the country, we are convinced that this will be a fruitful and mutually benefitting collaboration,” Tsui added.
BingoPlus, a remote gaming platform, offers the first online traditional bingo in the country, licensed by the Philippine Amusement and Gaming Corp.
Since its launching in January 2022, the platform has already awarded 10 jackpot winners and 26 bingo winners, for a total of P32.16 million in accumulated winnings to date.
Early this year, BingoPlus also teamed up with All-Star Bacolod Ballers in its campaign at the Filbasket 2022 Summer Championship.
LRWC’s has been beefing up its online gambling platforms as the series of lockdowns have kept its gaming areas almost vacant.
Its unit Total Gamezone Xtreme Inc. last year started the full operation of its betting platform called Gsports, wherein gamblers can place wagers on a variety of betting markets across professional, collegiate and other sports leagues via retail or online.
The said LRWC unit recently secured accreditation from the PAGCOR
The online Gsports sportsbook, allows gamblers to use a gadget of their choice like tablet, laptop or smartphones to quickly start placing wagers.
Sports fans can place bets on any competition and live betting from across the world 24/7, ranging from well-known sports like football, tennis, basketball, volleyball, to popular leagues and even to the niche markets.