DESPITE the ensuing Covid-19 pandemic, there’s no stopping the beauty and cosmetics industry from flourishing in the Philippines as it continues to see a strong demand for items that specifically cater to the needs of the Filipino skin.
Aiming to help the local market reach its goal of healthy, glowing skin, DMD Skin Sciences is paving the way to more accessible dermatological services and products in the country.
Its founder, Dr. John Michael F. Dellariarte, fondly called by his colleagues and patients as Dr. Mike D, personally experienced the grueling pains of self-isolation due to his acne and pledged to “create a community and a support system that will accompany every patient in his journey to strong skin.”
“We value taking care of our patients so much because we are a high-touch brand,” he said, while emphasizing their brand’s message that skin is an essential organ of the body that needs caring and pampering.
Pushing skin health
THE constant invalidation of skin concerns among Filipinos has pushed DMD Skin Sciences to bring clinical experience to its forefront.
“Here in the Philippines, getting dermatological treatment is sometimes related to vanity,” Dr. Mike D explained. “I think that is the reason why some patients have been choosing to abandon their dermatological consultation.”
Understanding their clients’ concerns, the clinic guides Filipinos on their journey to have strong skin. It dispenses products to both patients and non-patients who have a dermatologist’s prescription.
Banking on clinical expertise, DMD Skin Sciences envisions creating more expert products and skincare formulations that can improve their patients’ skin.
“Innovation is the reason why we can formulate our products. We see our patients daily; that is why we know that their needs are met and addressed with the help of our products,” the founder said.
Delivering quality products
ASIDE from treating patients, the clinic reaches out to potential customers by making its products more accessible to the public through delivery and fulfillment—thanks to its cloud logistics platform provider Locad.
Locad handles fast, secure, and seamless order fulfillment for its over-the-counter products. With an airconditioned storage facility for skin products, such items are guaranteed to arrive at specific destinations in good condition with their quality preserved.
The company also does expiration management through monthly reports and the provision of additional security cameras in caging facilities that protect small items.
“We are at peace knowing full well that someone as reliable as Locad is doing it for us,” Dr. Mike D said.
Because of its efficiency and expertise in handling the products of DMD Skin Sciences, the clinic has achieved 200 percent sales increase.
Beyond business, it now has more time to focus on other matters that increasingly need attention, like marketing and operations.
Positive feedback
THE patients’ positive comments on DMD Skin Sciences’ social media platforms vouch for the effectiveness and the delivery speed of the skincare products.
Their opinions and suggestions remain king to the clinic’s operations, while making word-of-mouth referrals grow organically.
This bodes well in the higher than expected sales that the clinic’s e-commerce site generated in December 2021.
“We are thankful with Locad that they are really ensure that our patients are happy with the experience,” Dr. Mike D said.
“We are all about community. We value our patients’ feedback and treat them as our bosses. We value authenticity because this is what our patients feel and think about our treatments and skincare lines,” he added.