THE tired cliché, “when it rains, it pours,” comes to mind again.
That’s because Toyota Motor Philippines (TMP), the undisputed world No. 1 automaker, has just reached another milestone: Selling two million units on its 34th year of operations.
More importantly, it came on the heels of TMP’s 20th consecutive year of Triple Crown achievement of being No. 1 again in passenger car sales, commercial vehicle sales and overall sales in 2021.
“Surpassing the two-million mark would not be possible without the support of our loyal Toyota and Lexus customers, the commitment of our 73-strong Toyota dealer network, and the sense of ownership that every TMP team member has to our goal and responsibility of providing mobility for all. Thank you for making Philippines a Toyota country,” said TMP President Atsuhiro Okamoto.
It was in 1988 when the late visionary Dr. George SK Ty established TMP in partnership with GT Capital Holdings, Toyota Motor Corp. and Mitsui & Co., LTD.
Today, TMP is a giant car company in the Asia Pacific region, making Toyota the country’s No. 1 vehicle brand for decades now. Its market share of 46.3 percent in 2021 is not only an all-time tops in the Philippines but also the highest in the Asean region in history.
“I would like to express my heartfelt gratitude to the generations of Toyota owners in the Philippines who have trusted and embraced the Toyota brand since TMP opened more than three decades ago,” said Alfred Ty, Chairman of TMP. “We are truly humbled that Filipinos have welcomed the Toyota brand as family, and we are grateful to be entrusted with the responsibility of helping the Philippines build a mobility-empowered society. Your continued trust and patronage inspire us to continuously improve and evolve our operations, so that we can help modernize mobility and contribute to nation-building.”
Based in Sta. Rosa City in Laguna, TMP operates the country’s largest car manufacturing and assembly plant, where the best-selling Vios and Innova models are proudly produced.
With a mammoth 60,000-strong employees, Toyota has so far invested a total of P67 billion, achieving export sales of US$16.3 billion as of 2020. It is one of the country’s biggest taxpayers, unloading P426 billion in revenues as of 2021.
The company, having rolled out 958,000 CKD (Completely Knocked Down) units thus far, has produced some of the most iconic cars on the road like the Crown, Corolla, Lite Ace, and Tamaraw. In 2021 alone, TMP sold over 35,000 Vios units, the most in the Passenger Car sector, and more than 13,000 Innovas.
Ty sees its two-million sales milestone as an engine in Toyota’s “brand transformation initiative” mode.
“We are looking forward to a more exciting and promising future for our customers as we introduce more ways to move their world,” said Ty.
When you are good, you can only become better.
Petron-Tesda tie-up
PETRON, the Philippines’s largest oil company and lone refiner, has partnered with Tesda (Technical Education and Skills Development Authority) to offer free education on automotive servicing, addressing our country’s need for more skilled car personnel.
The tie-up aims to provide scholars the knowledge to master full vehicle control through Petron’s Car Care Center (CCC).
Forged on March 4, the partnership was signed by Tesda Secretary Isidro Lapeña and Petron Corporation Vice President for Industrial Sales Virgilio Centeno.
Petron’s Kristine Palaganas said the nation’s 47 Petron CCCs offer courses on automotive care services from light to heavy repairs, as well as tire services such as wheel balancing and alignment.
“Petron recognizes the power of education and proper training in building up a society, thus this team-up with Tesda,” said Centeno.
Said Lapena: “We are optimistic that this venture will create a better, more comprehensive learning experience for the Filipino workforce, preparing them for the challenges of the Fourth Industrial Revolution.”
Petron, through its CSR arm Petron Foundation, has over 18,000 scholars through its Tulong Aral ng Petron, which is now on its 20th year.
“This is in line with San Miguel Corporation’s commitment to ensure that its stakeholders thrive alongside its continued growth as an organization,” Palaganas said.
PEE STOP Honda has said farewell to its “Bank Partner Sale” of the year from March 14 to 20, 2022. Selected models will each receive discounts of P10,000 until March 20 through BPI, RCBC, BDO, Robinsons Bank and PNB. Visit www.hondaphil.com for more details.