The Anvil Awards has been recognizing outstanding campaigns, brands and personalities for the past five decades. Over the years, Anvil has been the symbol of excellence in public relations and PR programs and tools.
The Public Relations Society of the Philippines (PRSP), the country’s premier organization for PR professionals, creates a new meaning to public relations that it is no longer just about promoting a brand or company. PR is an instrument of good and action, especially in times of uncertainty.
On its 57th year, community leader Ana Patricia Non led the banging of the ANVIL, an annual tradition that signals the start of the Gabi ng Parangal. At the height of the pandemic, Non reignited the fire of kindness among Filipinos. What Non started as a community pantry in Quezon City became an inspiration nationwide. A nation facing joblessness and hunger at the height of the pandemic found hope in a small, old bamboo cart filled with bags of rice, vegetables and canned goods — all for free for anyone who needed them.
Entries to the 57th ANVIL Awards were judged using a three-tier evaluation process to ensure that only the best PR programs and tools were recognized – the Screening Committee, Board of Judges, and Panel of Jurors. More than 70 judges representing various sectors such as government, media, academe, professional groups and the civil society evaluated ANVIL nominations.
This year’s ANVIL Chairman of the Panel of Jurors was Cabinet Secretary and Presidential Spokesperson Hon. Karlo Alexei B. Nograles who was also recently appointed as Chairman of the Civil Service Commission.
The 57th Anvil Awards received 540 entries. Of this number, 99 bagged the Silver and Gold awards as best PR programs and tools.
Winners of the top awards, Grand and Platinum ANVILs, were Metrobank Foundation’s Supplemental Aid to Community Pantries while Avon Philippines and MullenLowe MARC’s #LetHerBe: Avon Claps back at Microaggressions and Outdated Social Standards won the Platinum ANVIL.
For the other top awards, Reverb Communications Inc. was the Agency of the Year while PLDT and Smart won as Company of the Year. PAGEONE Group and Studio 5 Designs, Inc. were awarded the Hall of Fame for winning ANVIL five times in the same category.