JoyRide, a ride-hailing platform, launched on Thursday its car-hailing service, promising to become a “formidable competition” to market leader Grab.
“Finally, commuters will now have another choice for safe, comfortable, and affordable car rides to their destination despite the ongoing pandemic and rising fuel prices,” JoyRide Senior Vice President for Corporate Affairs Noli Eala said. “JoyRide Car seeks not just to be another player in the market but a viable and highly competitive option in the car-hailing landscape.”
JoyRide received its certificate of accreditation to operate as a transport network company (TNC) from the Land Transportation Franchising and Regulatory Board (LTFRB) on February 24.
He added that the group aims to capture a portion of the expected surge in commuter traffic thanks to the downgrading of the Covid-19 alert to Level 1.
“With the expected surge of commuters under the new normal, JoyRide Car is committed to offer a comfortable, convenient, and affordable ride with our experienced driver-partners, and reliable assistance for both drivers and customers,” Eala said.
The JoyRide car service is expected to be rolled out in the app by the end of March and will cover Metro Manila, Rizal, Cavite, Laguna, Bulacan, and Metro Cebu.
JoyRide was first launched as a motorcycle-taxi firm in December 2019 as an answer to the call of Filipino commuters for a more reliable and affordable transport alternative. It has since served millions of rides in Metro Manila and Metro Cebu.
It started its operations in December 2019 solely as a motorcycle taxi hailing platform. It has since diversified its transport options to include express deliveries, shopping as a service, and tricycle ride hailing. It also offers delivery services for enterprises, an online marketplace, and Covid-19 home testing.
To date, JoyRide has about 20,000 driver partners, operating in Metro Manila, Rizal, Bulacan, Cavite, Laguna, Baguio, and Metro Cebu.
“We continue to grow faster than ever, because, for us, this is just the beginning of our endless pursuit of providing quality service, innovation, and empowerment to help the millions of Filipinos achieve digital inclusion and make living their lives a lot easier.”