UNSTOPPABLE in its vehicle-development binge, Toyota Motor Philippines (TMP) will unveil the All-New Avanza on March 7 in an event seen as another proof of the company’s undisputed industry leadership.
With P813,000 as the salivating start-up price of the all-new iteration Avanza, TMP is sure to shake once again the ever-volatile market for the compact MPVs (Multi-Purpose Vehicles) segment.
The Avanza launch comes on the heels of TMP’s unwrapping of its latest addition to the Toyota family, the Raize.
Quickly touted as the junior version of the best-selling Fortuner, the Raize quickly joins the CV (commercial vehicle) category that is designed, according to JM Oleo, “under Toyota’s global architecture platform.”
The Avanza, redesigned last in 2019, had already started accepting reservations on March 1, even as test-drives are now being done in earnest in select dealerships nationwide.
“Our mobility requirements are rapidly evolving, especially after the disruptions caused by the pandemic, but one thing remains constant—Filipinos will always need a reliable car that can offer ample, comfortable space for the family, including extended family members,” said Sherwin Chualim, TMP’s first vice president for Vehicle Sales Operations. “This has always been the strength of the Avanza, but for this 2022 release, expect even more value-for-money features on top of its striking style upgrades inside and out.”
Full features and specifications of the All-New Avanza can now be seen at toyota.com.ph, on Toyota’s Facebook and Instagram @ToyotaMotorPH, on Twitter and Toyota PH on Viber.
Meanwhile, Nikkei has just reported that Toyota recorded a net profit of 2.3 million yen ($20 billion) during a nine-month period from April-December 2021, which was an astonishing leap of 58 percent from the same period the previous year.
This means that Toyota has led global car sales for the second straight year as the world No. 1 automaker successfully navigated its way out of the pandemic-caused chip crunch.
Not only that. Toyota’s overall performance for 2021 beat GM’s output in total US sales for the first time ever.
So confident is Toyota of its expansion activities that it will start manufacturing next month 11 million cars, maintaining its illustrious standing as the global leader in vehicle production.
In the same dispatch, Nikkei said Toyota aims to sell 3.5-million EVs (electric vehicles) in 2030 in a bid to shed the company’s laggard image in the EV race.
Indeed, when you are No. 1, you continually assert your leadership, in the words of Vince Socco, “with firm vigor and brave vision.”
PEE STOP Glad that we are now almost on the road to recovery—thank God. But let us not use Level 1 as an excuse to drop our guard down. Let us continue wearing our face mask, washing our hands often, and keeping a 6-feet distance from the person next to you. Always, better to be safe than sorry.