Love can be a scary thing, and for multi-Grammy winning superstar Michael Bublé, love can also be “expensive”, as he states during a promotion of his 11th studio album Higher.
As his first album in more than three years, this project marks one of the first times the Canadian singer was “able to let go.”
“Before I made the record, my musical director said; ‘wouldn’t it be interesting to not hold it so close and to let these people help you make a fresh sound for the audience?’ and it hurt my feelings a little bit, but I let myself go and I put it in the hands of the greatest musicians in the universe. And honestly, it was the best thing I could ever do,” he said in a recent virtual interview with SoundStrip and other media.
Featuring a duet with Willie Nelson called “Crazy” and a heartfelt Sir Paul McCartney penned and produced song named “My Valentine”, Bublé promises audiences an “unexpected ride” and “hopeful music”, especially after a long two years of strife. However, it is the first single of the album, “I’ll Never Not Love You” that is currently captivating audiences.
“I’ll Never Not Love You” finds the crooner making promises to be “vulnerable”, set to a “a sort of cold, wintery” sonic atmosphere. He regards the song as a sequel to “Haven’t met you yet”, stating that the song “chose him.”
“When I put my last record, “Love” out, I wasn’t sure if I was ready to come back yet. I was still hurting, but now I feel so good in my heart and satisfied that I just felt so open and happy to make hopeful and beautiful music. I felt that I needed it, and the world needed it,”
With the music video referencing cinema’s most romantic moments, Bublé was able to show love in its purest, yet most grand form.
“It’s scary to fall in love. Love is expensive. Love has a great cost especially when you really love someone, you are putting yourself at risk. The song is saying, ‘Risk that for me and I’ll love you forever,’” he said.
In addition to exploring romance in a more vulnerable light, Bublé was also able to explore alternative ways of creating music during the lockdown. In fact, “Higher” was revealed to have come from his eight year-old son trying his hand at songwriting.
“That song came when my eight year-old came into the shower and said: ‘Papi I wrote a song’, and months later when I went to record and thirty minutes later we had a song. So the pandemic, and my kids and my wife had a big impact,”
Higher will be available for streaming on March 25th courtesy of Warner Music Philippines.