Coming RAV4 hybrid & Lexus birthday

TOYOTA is coming up roses this February as it unveils its new RAV4 HEV (Hybrid Electric Vehicle), boosting its electric-driven tomorrow with its second hybrid SUV.

In ramping up its next-generation, environment-friendly cars, TMP is living up to its commitment to further expand its hybrid variant amid the rapidly-changing times.

Unwrapped last in 2019, Toyota’s second hybrid crossover comes practically on the heels of the smash-hit Corolla Cross HEV in 2020.

“The rapid succession of Toyota’s HEV model introductions in the country is an indicator that Hybrid cars are now mainstream,” said Sherwin Chualim, TMP’s First Vice President for Vehicle Sales Operations. “Filipinos are ready for energy efficient mobility options with less emissions, and Hybrids offer choices that are practical and ready-to-use in our existing infrastructure and road conditions.”

The coming of the RAV4 HEV brings to a total of five Hybrid models in the last few months, including the pioneering Prius, Corolla Altis HEV, and Corolla Cross HEV. Only last December, TMP had a rousing launch of the New Camry HEV in the luxury sedan segment.

On top of the self-charging Hybrid technology (no need to plug in) the New RAV4 HEV is expected to carry more exciting innovation and technology, like advanced safety features and the state-of-the-art Toyota New Global Architecture (TNGA).

With reservations starting to pour in since January 17, dealerships nationwide have been alerted to deal with anticipated demand for the Hybrid RAV4 pegged at P2,157,000.

Happy Lexus 13

LEXUS Philippines recently celebrated its 13th year of founding, with its top gun, Raymond T. Rodriguez, flashing a smile as wide as Manila Bay. The ship steadied despite the pandemic’s perennial threat the year past.

The following is Jade B. Sison’s modest assessment of the industry-leading muscle’s 2021 performance in the luxury segment.

“It was 13 years ago when Lexus first opened its doors, and it has since been the gateway to a world of unparalleled luxury for the most discerning Filipino car buyers.

“Its lineup of luxury sedans, coupes, crossovers, and SUVs showcases not only the latest in cutting-edge technology but also exhibits the artistry of ‘Takumi’ master craftsmen. But beyond the vehicles themselves, Lexus prides itself in creating amazing experiences.

“The past year had special milestones for the brand, starting with the launch of the new LS and the newest variant of the Lexus IS, marking the resurgence of luxury sedans.

“The new LS is the pinnacle of luxury craftsmanship. It is Lexus’s flagship sedan, offering personalization that can suit the customer’s discerning taste. Anchored on ‘Takumi’ craftsmanship, the marriage of glass, metal, wood, and fabric can only produce distinctive art.

“The all-new IS sport sedan also made its debut with an additional variant suitable for first-time luxury car buyers. The Lexus IS300H was born and bred at the Toyota Technical Center Shimoyama Test Track, where the toughest and most challenging roads in the world have been recreated.

“This suits the IS perfectly, as every facet of its performance was developed on that extremely challenging on-road course, all for the sake of delivering an experience like no other to drivers around the world. The new IS sets the bar for the dynamic handling of all future Lexus models.

“Just before the year ended, Lexus introduced the new ES — a model renowned for its quiet, smooth performance and high levels of cabin comfort and spaciousness. The current changes focus on strengthening these qualities, refreshing the car’s styling, improving ride and responsiveness, and introducing new, technology-led equipment features.

“For added customer convenience, Lexus’ unique interpretation of Japanese hospitality can now be experienced from the palm of your hand with the arrival of the MyLexus Mobile App.

“With it, owning and maintaining a Lexus is now easier and more convenient than ever before. Available for download for both Android and iOS users, the MyLexus Mobile App puts everything you need—from maintaining your prized vehicle, shopping for a new model, or learning more about the fascinating world of Lexus—all from the convenience of your handheld mobile device.”

PEE STOP Here’s to Honda for recently winning six major awards in the 10th year of the Asean NCAP (New Car Assessment Program) festivities. Recognized as the most successful manufacturer, Honda ran away with adult and child protection features and safety assist platforms, among others, with its best-selling models Accord, Civic, City, CR-V, Brio, HR-V and Jazz. Cheers!

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