Asian Hospital pushes for digital transformation in 2022

The hosts of AHMC’s Kick-Off activity—Dr. Jose Celso Novenario, chairman of AHMC’s Department of Internal Medicine and Maybel Raymundo, manager of AHMC’s Business Office.

Asian Hospital and Medical Center (AHMC) will be focusing on its digital transformation this year as part of the institution’s continued growth and sustainability.

That was the message of Andres M. Licaros Jr., Asian Hospital President and CEO, during the Kick-Off Activity to the 20th anniversary celebration of AHMC with the theme “Humbled and Grateful at 20.” According to Licaros, the Covid-19 pandemic has taught “everyone the value of transforming business processes into a safer platform.”

“And the beauty of the opportunity is it doesn’t only become safer, you are actually able to deliver it faster, closer to real time and at a lower cost and that is what value-based care is all about,” he said. “And that is the North Star that we have been trying to pursue through the years.” While digital transformation will be the hospital’s core strategy, Asian Hospital, Licaros said, will remain focused “on making every patient feel better as we make them well.”

“This has been the hallmark of our service and this year will be no different,” he said.


In August, AHMC will be undergoing its fourth reaccreditation with the Joint Commission and Licaros said he and his team are determined and focused to do better than the past three surveys.

“We are leaving no stone unturned. Every preparation is being done and I expect the usual cooperation and enthusiasm and commitment of every member of the community, both doctors and staff,” he said.

Licaros added that AHMC’s commitment to continually provide quality and safe patient care is not pure lip service as the hospital constantly delivers outcomes that have improved, are measurable and that the cost of care has not been deterred.

“We will continue this and that will be the promise that every patient that comes to Asian can expect. The community we serve needs us now more than ever and this year, we will be able to resolve to every member of this community that Asian Hospital is the most reliable health-care provider here in the South of Manila,” Licaros said.


Looking back at 2021, Sharon Hernandez, Asian Hospital’s Chief Strategy Officer, said the hospital managed to overcome the pandemic and the other challenges that it faced during the past 20 years. She also thanked the patients who made AHMC their hospital of choice.

“Guided by our core values of fairness, integrity, teamwork, excellence and respect, you’ve welcomed us into your homes and wholeheartedly accepted us to be part of your family,” she said. “You have been with us in all these miracles of healing, second changes and new beginnings. Because of you, we continue to excel, innovate and be at par with the rest of the world.”

She added that Asian Hospital’s lifelong commitment and sworn duty is to be a patient’s health partner all throughout the patient’s health journey.

“Asian Hospital will always be your home away from home. We are excited to unfold more meaningful stories with you and your family because this, this is your story,” Hernandez said.

Hospital census

For his part, Robert Martinez, AHMC’s Chief Financial Officer, said his goal was to increase the hospital’s census which will result in the increase of the occupancy rate. He related that he was confident that the hospital would be able to achieve this because he himself had experience the kind of care that Asian was capable of.

“We can only do or achieve an increase in census by increasing our efficiency while constantly maintaining or even improving our quality of service. I had first hand experience of being a patient here at Asian Hospital and I am so very proud to say that our team provides excellent service,” he said.

“As such, I am confident that with a consistent level of service providing value-based health care to all our patients, our brand will continue to be stronger as we become the preferred hospital not only in the South but in the National Capital  Region as well,” Martinez added.

The AHMC 20th anniversary logo was also launched during the kick-off activity. The logo features different elements that showcases Asian Hospital’s rich history and symbolizes the different aspects that it plans to live by.

The hands represent the everyday heroes of AHMC who lend their expertise as well as AHMC’s dedication to extend their helping hand to those in need. The grains represent the hard work that AHMC and its employees and doctors do every day. The plant represents life and AHMC’s commitment for growth and improvement.

“This is Asian’s way of life and commitment in the next chapter of its service,” said host Maybel Raymundo of AHMC’s Finance Department.

Watch the recorded full program through the AHMC Facebook page (AsianHospitalPH).

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