Haus Talk Inc., a residential real estate developer owned by the Madlambayan family, said it will still focus on building affordable house-and-lot properties even after its initial public offering (IPO).
Terence Madlambayan, the company’s chairman and vice president for business development said the company also plans to open commercial spaces that are attached to their residential developments, which would further diversify their portfolio. These commercial spaces would be targeted for services that would benefit their communities, such as laundry, convenience stores and water refilling stations.
“With our IPO, we plan on continuing this on a much larger scale to help more families achieve their dream of having their own home and, hopefully, motivate more small and medium enterprises in the Philippines to aim for their own IPO, too,” Madlambayan said.
Haus Talk will offer to the public up to 500 million common shares at P1.50 per share. Its shares will be listed and traded on the small, medium and emerging board of the PSE.
The company expects to net up to P723.69 million in proceeds, which will be used for land acquisition, project development and general corporate purposes.
The offer period started on Monday and will run until Friday.
Established and fully managed by the Madlambayan family, the company’s developments cater to the mid to low-income families who wish to live in affordable gated communities. Its existing properties include Eastview Homes 1 and 2 in Antipolo; Southview Homes 1 and 2, and South Hills in Laguna; and Eastview Homes Marikina, Tradition Square Maceda, Eastview Town Homes Marikina, Tradition Square and Winn Residences in Metro Manila.
“When we started [the company] in 2004, there were only a handful of developers for the socialized and mid-market segment,” Ma. Rachel Madlambayan, the company’s director and president, said.
“We came in knowing that we would be able to provide something extra. We studied our market and we looked at the factors that affect their decision-making, their ‘sweet spot’ when choosing a home or community.”
Madlambayan said the company manages every aspect of building a home, from procurement, construction to financing. This enables them to control costs and optimize the profitability of all their ventures.
“The IPO will allow us to expand our coverage and establish our brand in areas where the opportunities in the mid-market segment lie,” Madlambayan said.
In the works are more horizontal developments in Antipolo such as that in Brgy. San Roque for their Eastview Homes 3 and Eastview Residences Premiere developments and Brgy Baguyo for the Celestis 1 and 2 project; and Sta. Rosa, Laguna for the Southview Homes and San Pedro, Laguna for the Southview Homes Calendola project.
This year, the company is set to launch Eastview Condominiums in Antipolo, as well as its high-end development in Quezon City, 50 Jocson residences. Also in the pipeline are developments in Mariveles, Bataan and Calasiao, Pangasinan.