Globe Telecom Inc. said on Monday it will migrate all of its broadband customers to fiber by next year, as it gears towards capitalizing on the growing demand for home Internet connectivity amid the pandemic.
Barbie Dapul, the VP for Marketing of Globe At Home, said the group’s target comes after Globe exceeded its 2021 migration target by more than 250 percent.
Globe has been migrating its broadband customers from DSL and LTE to fiber for over a year now. By yearend, Globe aims to install 1.4 million fiber-to-the-home lines.
“By 2022, all of our customers will be able to enjoy fast fiber technology capable of handling the present and future needs of the household. We will continue to guide them for an easy and smooth transition,” Dapul said.
Customers on fiber enjoy faster upload and download speeds versus those who are still using copper or hybrid copper technology.
Aside from upgrading the lines of its existing customers, Globe is also enticing new ones through free access to a variety of digital services and products such as subscriptions to Viu, HBO Go, Amazon Prime Video, Upstream, WeTV, and KonsultaMD.
Globe said its latest internal survey conducted on customers who shifted to fiber shows customer satisfaction has already increased by 45 points.
The company’s core net income in January to September rose by 17 percent to P18.3 billion from P15.6 billion the year prior as demand for Internet connection continued to rise due to the pandemic.