When your business is dependent on digital success, you want to take as few chances as possible.
But there are symptoms that your app or website isn’t doing what it’s supposed to.
Say someone is shopping on your ecommerce site and wants to add a product to their cart.
They’ve just remembered they want to double check customers’ reviews on the product before heading out to check out.
They can’t find them, so they leave.
Or think about the last time you went to an app+website product launch – and before you even get to browse the product, the app or website wants you to register by filling up a form. A very detailed form, including information you think they don’t really need.
So you leave, postpone your visit – and the hassle – to another time or not bother at all
When you quantify the value of abandoned carts and lost registrations, you’re basically losing money that was on the table.
Can you do anything to stop this?
Aren’t good copy, branded design, and a solid backend enough for your website?
There might be something missing: Usability. Usability defines the quality of a user’s experience when interacting with websites, software, apps, or devices.
Without usability, it is hard to give a quality user experience to product, website, or app users. They can walk away and not come back.
So why do so few brands and companies invest in it?
Maybe because they do not see the opportunity cost of not investing in it.
Come and learn more about usability, user experience (UX), and UI/UX (user interfaces/user experiences) on our November 2021 Truelogic DX webinar called: You’re Not the Customer: Championing User Experience.
You’ll get to meet Denise Haak, President and CEO of Qairos Inc, a usability design company of MullenLowe Treyna. Together with Truelogic Managing Partner Bernard San Juan III, you’ll get an enlightening walkthrough on the following:
- What UX really is and what it isn’t;
- Strong symptoms , based on your metrics, that your app or website is suffering from bad UX
- Explicit examples of bad UX that are driving away users and potential customers
- How UI/UX actually influence overall customer experience (CX)
This webinar takes place on Wednesday, November 24, 2021 at 2PM PHT, and as always, registration is free. isit our registration page to learn more about our speakers and to secure your seat.
Everyone is invited! We hope to see you there.
Visit the Truelogic DX page on our website if you want more information on this webinar series, learn more about past webinar topics, and watch our past editions of the Truelogic DX webinar series.
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