Town of Los Baños, Province of Laguna is known for its homegrown brand of Chocolate Cake. For decades, Mer-Nel’s has captivated the taste buds of consumers and has become the small town’s favorite Chocolate Cake.
Merle and Nelson Balicao, the couple behind Mer-Nel’s Cakehouse officially started Mer-Nel’s Cakehouse & Variety last January 1996 and now celebrating its Silver Anniversary as a resilient company that stood the test of 25 years in existence. They visioned to make Mer-Nel’s Nationally known and become part of every Filipino Occasion and celebration. Just like with other Business owners in the Food and Hospitality Industry, they aimed to provide the finest customer service, to continuously offer high quality and affordable products and to attain good market standing in the food industry is their primary goal for their business. Providing more jobs and opportunities and help alleviate poverty in the community and its Core Values are the main root of Mer-Nel’s Corporate Social Responsibility program (#malasakitsakapwa) at present. With the proper combination of Hard work, perseverance, sacrifices and prayers, their dreams came true and fall into places. But truly Success is not an accident, success is a choice. There is no overnight success, no success and glory are accidental. You have to choose to wake up early you have to choose to be disciplined you have to choose to cross out your to-do lists and complete your tasks and be one step closer to success. Those are the principles that they are sharing now with their more than a hundred employees.
Merle M. Balicao – Owner and CEO of Mer-Nel’s Cakehouse and Variety Shop together with her husband proves the notion wrong that you need to be moneyed if you want to enter and prosper a career in food industry. Today, the couple has not just a thriving cake shop but has a BPO like commissary building for their high-volume orders of cakes. Attaining their vision served as their guiding compass in carrying out our LOVE that represents the heart shaped cakes of MerNel’s.
In addition, Mer-Nel’s excelled not just as an outstanding Cake Manufacturing Company for Local Brands but it has been acknowledged & awarded by ASIA LEADERS AWARDS as ASIA LEADERS Company of the Year for 2018 and Ms. Merle M. Balicao as ASIA LEADERS AWARDS – Leadership Awardee for 2018, RTWPB -IVA Productivity Olympics – Regional Winner for 2019, Bayani ng Kalikasan 2019 for Los Baños, Laguna. , ASIA LEADERS AWARDS – Best SME Company of the Year: Food & Beverage Awardee for 2020, RTWPB -IVA Productivity Olympics – Regional Winner for 2021 and again last November 11, 2021 Mer-Nel’s has been awarded as Best SME Company of the Year : Food & Beverage for 2021 at the Embassy of Singapore – Manila. These recognitions and awards truly inspire Mer-Nel’s and the whole Los Baños a sense of pride giving utmost importance to each and everyone. Mer-Nel’s contributes in its humble way in Nation building by “Lifting the standards of the baking industry by offering new quality products as Mer-Nel’s “Value our customers by keeping a keen eye on what they are looking for, as we expand our reach nationwide.”