E-commerce platform makes it easier to launch online business

Southeast Asia’s leading eCommerce platform, Lazada (sellercenter.lazada.com.ph) unveiled recently Start It Up, Laz It Up, a refreshed easy three-step registration sign-up process for all aspiring entrepreneurs, social sellers, and existing brick-and-mortar business owners looking to launch an online business.

Over the first six months of 2021, the e-commerce platform saw new seller sign-ups increase more than twice across Southeast Asia, compared to the year before. In addition, the first-ever bi-annual Digital Confidence Index released by Lazada in August 2021 found 70 percent of the region’s online sellers are optimistic and confident about their future growth and prospects for the third quarter of 2021.

To encourage new and existing retail business owners to break into e-commerce, Start It Up, Laz It Up will reward one lucky recipient $10,000 worth of prizes to help jump-start their Lazada store in preparation of the platform’s biggest mega-shopping 11.11 festival. To qualify, new sellers need to sign up and launch their Lazada marketplace stores in active selling mode during the period of September 27 to October 30.

The simplified seller account registration process now only requires interested merchants to: (1) submit and enter registered local mobile number; (2) enter a one-time six-digit code to verify the mobile number; and (3) set a strong and unique password.

In just three steps, registration can be completed in less than a minute at zero cost. Anyone interested in selling online can also use their existing Lazada buyer account to link to a seller account during the set-up process.

Once established as a Lazada seller, merchants can start selling products through the Lazada Seller Center. From there, merchants can effortlessly upload product listings with photos and descriptions available in multiple language translations with just the click of a button. In addition, merchants will gain exclusive access to the learning portal Lazada University that provides the requisite knowledge, tools and insights to manage and scale their businesses and drive success.

Lazada University has an introductory step-by-step guide to welcome new users, a manageable Learning Management System with a suite of diverse training materials for easy understanding especially by first-time sellers. Topics available range from advertising to budget management, as well as offline and livestreamed training sessions conducted by Lazada staff and peers from the seller community.


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