With a 60-percent high trust, CNN Philippines is the country’s most trusted media outlet, according to the results of PUBLiCUS Asia’s second quarter poll.
“With the fierce battle for viewership, most traditional news outlets have diversified their businesses to include online channel—from just mirroring their main channel, to now a standalone business. The first to adapt always gets an advantage, but credibility is built with consistency, fair and balanced news,” it said in a statement.
PUBLiCUS said GMA7 and the Philippine Daily Inquirer round-up the top 3 spots as the most trusted media outlets.
The survey was conducted from July 13 to 19. It is a nationwide purposive sampling survey comprised of 1,500 respondents drawn from a research panel of approximately 100,000 Filipino registered voters maintained by a Singapore-based firm.
The survey is an independent, non-commissioned, national poll covering eight modules measured: state of the economy and economic prospects, Covid-19 vaccine tracker, national issues, scorecard for national leaders and institutions emotional quotient of incumbent and prospective leaders, media consumption habits and responses to media campaigns, predisposition, and the Duterte administration scorecard.