Just when world governments and industries start to emerge from the pervasive insolvency caused by the global pandemic, Covid-19 has deviated its center of cataclysm to Southeast Asia with a new variant that is deadlier than before.
Such scenario paints a dire outlook for the country’s hospitality industry which has suffered the worst blows from the pangs of this planetary virus.
Here in the Philippines alone, Tourism revenue in foreign arrivals from January to March 2020 plummeted to PHP 79.8 billion, a 40.62 percent decline compared to PHP 134.3 billion in the same quarter last year.
But one particular group dares not to cower in the face of this pandemic and looks in the future with anticipation.
Anya Hospitality Group (AHG), the most-trusted hospitality management group in the Philippines and among the very few to have successfully overcome the harsh economic repercussions of Covid-19 is raring to go back in business.
Like any other hospitality business, AHG is no exception as it also sustained certain damages. But its ability to adapt to the situation and triumph over this difficulty is what separates them from the rest of the competition.
Recognizing the uncertainty of the situation, its leaders led by Juan P. Roca have decided to grab the bull by the horn and not wait idly for the perfect moment before making their move.
It’s worth noting that the success of every AHG property it now enjoys is attributed to its four pillars of services that support its very foundation, these are, branding, management services, revenue management and distribution, and consultancy services. A holistic business model that only a few can brag about.
Its portfolio comprises some of the most distinguished brands the industry has to offer, which include the Anya Resort Tagaytay, Club Punta Fuego, Amara Residences, Terrazas de Punta Fuego and 4 Go Hotels in Metro Manila (Airport Road, Timog, Ermita and North Edsa), which are ready to accept guests and provide the best holiday experience.
Though this crisis is nothing like any other calamity the world has ever faced before, the finest leadership, good track record, and commitment to excellence had helped the entire AHG to withstand the toughest test of time.
“The past year we have learned the importance of taking a step back in order to excel moving forward. During this prolonged season of stress, rest is even more essential, and yet much harder to attain consistently. Being mindful of our health and wellness is fundamental during overwhelming times,” Roca, AHG’s managing director explained.
Now that they have regrouped and fully equipped, AHG is wasting no more time, opening all its properties to clients to provide the best, safest, and exceptional services to people who would not miss the chance of getting on that plane once again and just drift away and open themselves to the possibilities of meeting new faces and places, having fun and making good memories elsewhere despite the prevailing risks and challenges of going to their leisure destinations.
“I would say it is the elevated standard of safety protocols that carried us over as our doors started to reopen and as the tourism industry made its way to recovery. As we prepared for the trends of staycations and short road trips, housekeeping used to be ‘invisible,’ but now the department should be very visible. We need to communicate to the travelers the requirements and additional policies that are in place to ensure everyone’s safety and health,” stressed Roca.
The group recently launched “Your Safety, Our Priority” campaign elevating Covid-19 protocols that have been implemented in all their properties for the safety and convenience of the team members, partners and guests.
Further speaking on the topic of recovery, Roca who is seasoned in both budget and luxury hotel management pointed out that, “It is expected for the luxury resorts to recover faster because their market has the ability to spend. There is also more confidence in the services and safety of luxury hotels”. Focusing on improving safety measures and cleaning procedures will continue to grow the trust and confidence of the local market.
And since the pandemic has already changed the way tourists travel and enjoy their vacations, AHG aside from guaranteeing the well-being and safety of the guests in all their properties, is also adapting to the technological demands of the situation and sanitation requisites of their environment based on accepted regulations.
This period of shutdowns allowed the AHG to further innovate its services by integrating digital technology in its operations.
The AHG is also reaching out to other players in the business that are still struggling. It has expressed its willingness to help others transform their property into a winning brand in the long run.
Running a hospitality business is a very intricate task as it does not just require an unlimited budget but expertise in a wide range of services that includes business development, market intelligence, finance, sales, engineering, revenue management, food and beverage, IT solutions, and corporate services among others.
“AHG (previously Fuego Hotels and Property Management Corporation) has been in the hospitality management business for close to 20 years. As a result, we have been able to develop a relationship with our target market and established a reputation, which is known for our quality offerings on a consistent basis. Reputations in the hospitality business take time and effort to establish. We have a set of standards that we will never compromise and we will always be conscious about going above and beyond in meeting the expectations of our guests. We are passionate about always wanting to put the best product possible in every location or property we are present in,” said Santiago Elizalde, President and CEO of Roxaco Land.
Elizalde firmly believes that investing in this industry will continue to be a worthy and promising venture, especially given that the anticipation for travel and tourism is only heightened in a post-pandemic setup.
Time and again, AHG has proven its strength and dominance and it is on a mission to inspire others while continuing to offer the best products and services to the public.
Interested parties may reach AHG through its website https://AHG.com.ph/ or social media platforms (facebook.com/AHGphils and instagram.com/AHGphils) and its team of select staff will be glad to provide necessary assistance. You may also call 0928 501 0009 for more information.
