For many of us, the “new normal” made taking a good soak under the sun or enjoying a cool breeze on a hot day seem like a commodity. Since the long lockdown last year, people have been itching for the great outdoors more than ever. That’s why they keep trying out possible means that would allow for a safe and socially distanced option. For example, biking has become a popular choice for many people, whether it be for transportation or just a simple attempt to stay in shape after being stuck at home.
Setting up a business is about determining what the market wants and needs, or finding gaps in the market. Mr. Ron Tan, Chief Executive Officer of Viper Bicycles, saw the people’s need for fitness and sustainable lifestyles as far back as 2011. Observing how people used bikes for exercise, to commute, for recreation and competition, he knew right away he wanted to be in the bike industry. He knows that Viper Bicycles are in a good position to fill gaps in the market because of their quality and durability.
The Covid-19 pandemic brought about unimaginable human suffering and loss of livelihoods. But the long lockdowns also helped improve the air quality in Metro Manila. People in the metropolis have shifted to biking since the air quality has greatly improved.
Mr. Tan has always appreciated the benefits of biking. There’s pretty much no downside and hardly anything negative about a bike. It helps reduce traffic; it’s good for the environment, and it’s very good for exercise and fun.
To support this sustainable lifestyle initiative, Viper Bicycles recently launched a campaign dubbed “Stay active in idle times: Let Viper launch your fitness journey.” The company launched this campaign to welcome strangers to the cycling community and help them in their journey as new biking enthusiasts.
“You don’t have to be an athlete or a pro to enjoy biking. It’s for anyone looking for a fitness activity that has a heart for the environment,” Mr. Tan said. The goal is to introduce biking as the “new normal” for transportation and fitness activities. Having just about any bike for any kind of ride, Mr. Tan said their bike list to choose from is endless.
In the case of Viper Bicycles, the company embodies the “new norm” of entrepreneurship. Businesses do not merely focus on revenue streams but on what they can do better for the community and the environment. Today’s business model includes advocacies and initiatives that are both socially and environmentally responsible.
Before this unfortunate pandemic started, many people were already using bikes as a mode of transportation, especially in the regions. I am very glad that even more people are doing it nowadays in the metropolis.
I am optimistic for the cycling industry to grow even more. Once social gatherings become safer and things start to open up, I anticipate more fun biking events that will drive the interest of people to use this environment-friendly simple machine.
Dorelene Dimaunahan is an entrepreneur, educator of the country’s top universities, a host and an author. She is also a Certified Franchise Executive, Certified Management Accountant and a Certified Human Resources Practitioner.
This column accepts articles for publication from the business and academic community. Articles not exceeding 600 words can be e-mailed to jltantorres@up.edu.ph.