PHL product designs fit for US market

FILIPINO lifestyle and fashion brands and manufacturers are now making their presence felt in the global market as they participate in the NY NOW Digital Market, a lead generation, visibility and connection platform based in the United States.

The local companies featured in this portal get a global boost through their six-month-long participation from July to December 2021.

No less than ByHand Consulting, an international marketing consulting firm specializing in solving the concerns of artisanal enterprises in over 60 countries, sees the potential of Philippine products to capture global attention at this New York-headquartered digital marketplace.

The 20 participating home-grown exhibitors form part of DesignPhilippines, a collective body represented by brands, designers, artisans, and craftspeople who elevate the nation’s storied design heritage into contemporary and global consciousness.

The eclectic mix of rising and established brands gathered together to reintroduce and intensify the country’s capacity as a world-class destination for innovative and design-driven products.

For their participation at NY NOW, they underwent coaching from ByHand Consulting in areas such as product development, marketing, and business strategies to further up their edge as they stand alongside international brands.

“US buyers will appreciate the capacity of Philippine companies to meet their expectations. The DesignPhilippines brands offer exceptional quality and innovative designs of handmade products. This combination and the artisanship of Filipino manufacturers make the Philippine brands a fit for the NY Now show and the US home and fashion accessories markets overall,” said Karen Gibbs, cofounder of ByHand Consulting.

The NY NOW is a 360-degree sourcing and connection platform. The year-round digital companion to the in-person show is driven by state-of-the-art technology. It is a powerful discovery tool to drive sustained business for artisan communities and enterprises. Since its launch in October 2020, it has reached more than 650 brand makers with over 342,000 total page visits, 100,000 buyer views, and 149,000 business facilitation between attendees and brands.

Organized by the Center for International Trade Expositions and Missions (Citem), the Philippine participation in NY NOW is also assisted by product specialists Rachelle Dagñalan, and creative directors Rita Nazareno and Gabriel Lichauco.

Conversation pieces and contemporary designs by companies, such as Cebu Home Craft, Vito Selma Home, Tadeco, Nature’s Legacy, Native Crafts and Arts, Bon Ace, Calfurn, Triboa Bay Living, Indigenous, Moy, SC Vizcarra, Island Girl, R2R, Artisana, Celestial Arts, Jhazz Footwear, Virtucio, TWWA, That One Piece, and Klassy Collections are featured in the NY NOW Philippine Pavilion.

All the participating brands are, likewise, housed on FAME+, Citem’s digital platform for the country’s home, fashion, and lifestyle sectors.


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