HOMEGROWN fashion retailer Golden ABC Inc. announced the expansion of its partnership with technology provider Aptos to cultivate advanced omnichannel growth for its various clothing brands, such as Penshoppe, OXGN, Regatta, ForMe, Memo and BOCU.
“This partnership epitomizes what has always been our top priority: our customers’ experience. Our service to them is a steadfast commitment, and that entails constantly finding new and innovative ways to ensure that their needs are always met,” said Bernie Liu, Golden ABC chief executive officer.
With its latest investment in technologies from Aptos, the retailer will manage nearly every aspect of its operations—from merchandise planning across channels, to how orders are collected and fulfilled, as well as how shoppers are served and engaged. “Golden ABC is a company that continues to reach new heights in operational excellence as it expands its domestic and international presence,” said Aptos President and Chief Operating Officer Steve Towe. “With Aptos’ modern retail solutions, this award-winning retailer will provide its customers with the seamless omnichannel experiences they are looking for and create a strong foundation for future growth.”
Through Aptos’s advanced omnichannel solutions, the retail firm can constantly meet and exceed shoppers’ expectations and preferences, no matter how ever-changing and unpredictable they are. “With the pandemic, consumers have become even more digitally connected, driving the acceleration of online retailing,” Golden ABC chief retail officer Alice Liu said. “With Aptos Enterprise Order Management, we can offer flexible fulfillment options that increase convenience for our customers.”
Apart from this cloud-based solution, the company will also deploy feature-rich Aptos Store point-of-sale solution and Aptos CRM across its brands to achieve more informed interactions, faster checkouts and individualized customer engagement. The expanded tie-up is timely as consumers’ shopping behaviors have shifted to a more digital pattern, leading to changes in expectations pertaining to convenience, but the fashion retailer is no stranger to trying times.
“Golden ABC has been forged in fire,” Liu said. “If you look at the history of Golden ABC, we’ve always taken bold steps during the most difficult of times.”