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City Savings Bank eyes fillip to digital platform

CITY Savings Bank Inc. (CitySavings) is looking to continuously boost its digital platforms to grow amid the pandemic.

The bank said on Tuesday that it is focused on addressing the need of its customers for financial services through its relevant products and digital channels.

“CitySavings has always been very customer-centric and I believe that customer-centricity is essential as one digitally transforms. This is vital in realizing CitySavings’ vision to be the leading mass market bank in the Philippines,” City Savings Bank President and CEO Lorenzo T. Ocampo said.

Among its recent digital programs include “Talk to Maria,” CitySavings’s official chatbot. Maria, who acts like a 24/7 sales associate, has the ability to provide information on product and service-related inquiries, bank advisories as well as ATM and branch locations.

CitySavings also said it started the rollout of its own Visa Debit Card last year to allow its customers to transact online. To date, more than 75,000 of the Bank’s clients have switched to the new Visa Debit card.

All savings account holders are expected to be fully re-carded by October 2021.

The Bangko Sentral ng Pilipinas (BSP) earlier said that more Filipinos continued to shift towards digital banking due largely to the movement and operational restrictions brought about by the government’s efforts to curb the spread of Covid-19 in the country.

BSP data showed that financial transactions through the country’s two automated clearing houses—PESONet and InstaPay—were higher by 276 percent in volume and 127 percent in value in April, compared to the figures recorded during the same month in 2020.

“The data are encouraging. These indicate the sustained adoption of digital payments in the country. The preference of consumers for safety in their financial transactions, coupled with the readiness of the BSFIs to offer digital payment choices that are safe, convenient, and affordable will continue to support the widespread use of digital payments,” BSP Governor Benjamin E. Diokno said in an earlier statement.

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