MANY predict that the new ways of living set by this past year will continue to influence what homeowners look for in buying property. JLL Research noted that the pandemic is unlikely to slow the long-term trend of urbanization, but will indeed increase the imperative to put a greater focus on health and smart city solutions.
As a response, PIK, Europe and Russia’s biggest homebuilder, is offering spacious and private elevated comforts to the country with their first project, One Sierra.
At the company’s recent media roundtable, titled “Bringing Europe to the Metro,” PIK Head Project Manager for International Development Gasan Guseynov said, “Our mission has always been to provide beautiful, functional and durable homes to raise and redefine their quality of life. We are delighted to be bringing exemplary innovations to Metro Manila that meet the current needs brought about by this fast-changing landscape.”
PIK has been creating European-level quality homes for over 27 years and is a leader in the Russian real-estate market. To date, they have built homes for over 500,000 households and have a market capitalization of $8.6 billion. They are also a leader in landbank with 11 million square meters and are continuing to grow by expanding to key markets in Asia—starting with the Philippines.
“We are very excited to launch our first project in the region with One Sierra in Mandaluyong,” shared PIK Country Manager Mai Yang. “Filipinos are very discerning with the quality of their living spaces. We want to continue raising these standards by providing well-built and strategically located developments for the mid-to-high end market,” Guseynov added. The project was designed with John Mc Aslan + Partners, a London-based architectural firm, bringing in modern aesthetics and green-building technologies.
Yang noted that an increased sense of privacy is crucial to home-buyers looking to move to the busy city. “Especially as we continue to spend more time at home, we see the need to make condominium-living integrated, relevant, and at the same time, serene. Our low-density project offers exclusivity in the middle of the city and also addresses the need for new design technologies.”
Yang shared that One Sierra also boasts integrated health and wellness to its residents’ everyday routines by providing a swimming pool and deck area, and a gym and wellness area. The building’s Small-Office/Home-Office units (SOHO) also uniquely cater to this growing need for work-life balance. “Due to the pandemic, most professionals have a work-from-home set-up. Our SOHO units answer this need by incorporating the European philosophy of efficient living. Thankfully, our spaces are fittingly designed so that residents can have a comfortable workspace without compromising the rest of their personal space,” she said.
With this initial offering by PIK, the company shows its commitment to grow and deliver quality offerings based on market demands, as well as its integral part of elevating the community. “We’re proud to be introducing European-living to Manila, and we look forward to building more effortless living spaces for the Philippines,” said Guseynov.