Ayala Land Inc. (ALI) received top communications honors at the 18th Philippine Quill Awards of the International Association of Business Communicators (IABC). These included Awards of Excellence for its ‘Ayala Land Pays it Forward’ Covid-19 Response program, its redesigned Corporate Website and its 2019 Integrated Report.
ALI’s well-coordinated Covid response effort was executed despite the challenges of the nationwide quarantines, and was successful in helping millions of Filipinos by raising funds, providing logistical support, and easing the lockdown’s impact on the most vulnerable sectors of society. Its emergency response packages and public and private sector support initiatives collectively raised a total of P7.2 billion in aid to Filipinos.
The company’s redesigned Corporate Website and its Integrated Report also received Awards of Excellence from the IABC under the Communication for the Web and Publications categories. With the theme “A commitment to enrich lives for a more progressive future”, the Ayala Land 2019 Integrated Report communicated to stakeholders the company’s dedication to sustainability by reporting tangible results that have positively impacted communities nationwide.
ALI received a total of 10 Philippine Quill Awards, including several Awards of Merit for Ayala Malls under the brand communications, customer and media relations and events categories. Among them were the ‘Ayala Malls Awaken Amazing’, ‘Stylescapes at Ayala Malls’, ‘The Witcher Premiere with Netflix’, ‘Market! Market! 15 on 15 Anniversary’, and the ‘Ayala Malls Pasyal’ campaigns.
ALI subsidiary Avida Land also won an Award of Merit for its HOMEPOSSIBLE: Ready to Restart Campaign.
In the recently held Anvil Awards of the Public Relations Society of the Philippines, Ayala Land also took home four Silver Anvils for its ‘Ayala Land Pays it Forward’ COVID-19 Response effort, the ‘Ayala Malls Pasyal’ campaign, Ayala Malls’ BuyANI Sustainable Farmers’ Fair and Avida Land’s 30th Anniversary Folio.
The Philippine Quill is considered the country’s most prestigious awards program in the field of business communication. It has been bestowing the seal of approval to the most reputable organizations and corporations in the nation for almost two decades, emphasizing the use of excellent communication to achieve business goals, and to make a difference in society.
PRSP’s Anvil Awards is the symbol of excellence in public relations and is awarded to outstanding public relations programs, tools and to practitioners themselves. The awardees undergo thorough screening by select PR professionals, and judging by a distinguished multi-sectoral jury.