A BUDGET hotel chain has strengthened its sanitation initiative amid the Covid-19 pandemic as more and more travelers stay in more than 100 HygienePass-certified accommodation facilities it manages since the local tourism’s reopening with the easing of government-imposed lockdowns.
“With RedDoorz’s efforts to still offer our hotels to different kinds of travelers by fronting HygienePass, we’re really glad to see that there’s been a gradual 10 percent increase in our month-on-month occupancy, high visibility in different OTAs [online travel agencies], and more traffic results on our website and the RedDoorz app,” RedDoorz Philippines Country Manager Miguel Capistrano III told reporters during their recent webinar.
Launched domestically in July 2020, the HygienePass attests to the cleanliness and sanitation protocols set by hospitality players in the new normal. With this certification program, RedDoorz has a digital system in place where rigorous hygiene standards are being implemented and maintained to keep guests worry- and risk-free during their stay at its hotels. The accredited establishments are, likewise, closely monitor the health of all their staff and guests, actively maintaining physical sanitation of their premises, and are now accepting bookings from local travelers.
“It’s very interesting to see how RedDoorz, a brand known in the affordable hotels category, is becoming the largest new-age hospitality company today. With the efforts they have put in this program for the past six months and how we’ve been keeping an eye on the Filipinos’ conscious health and safety requirements, HygienePass is the real deal as it brings out the new clean promise of the new normal era….I can assure you that we’ve seen how it shifted to being one of the top travel must-haves,” said Dr. Renzo Guinto, HygienePass consultant for RedDoorz.
Certified branches
The RedDoorz-managed hotel branches that have been issued with HygienePass certification are located in Metro Manila, Batangas, Baguio, Cebu, Davao, General Santos City, Laguna, Palawan, and Pampanga. Several non-RedDoorz hotels have also been certified.
“It has been a challenge to certify hotels where we need to have actual audits of the hotels across the country, yet, we’re very proud that in very short time, 100 plus hotels have been given the certification with the full guidance of Dr. Renzo,” Capistrano said, while revealing their continued roll out of this hygiene and sanitation seal. “We’re planning to certify at least 250 hotels by the first quarter of 2021.”
Given its improved business, the company expects the certification initiative to help sustain its growth, bolster the local tourism and rejuvenate the economy.
“By the end of this year, we hope to have leveraged all channels available to keep HygienePass the real deal for travelers and for sure we’ll be keeping the business afloat and focusing on contributing to domestic travel recovery in the Philippines,” he stressed.
Founded in 2015, RedDoorz is the fastest growing hotel management chain in Southeast Asia, with operations in Indonesia, Singapore, the Philippines and Vietnam.