THE largest sign and graphics company in the world, Signarama is represented in the Philippines by Wesley Que, whose father Willie Que bought the master franchise in the country.
Wesley worked as general manager in the family’s Signarama franchise when it started in 2014 and he took on the role of company president in 2018.
Wesley’s heart, from the start, has been for helping businesses grow through signs.
“In order to serve our customers better, be true to our vision of helping businesses grow, and reach more of those we haven’t reached before, we have decided to create sub-brands under the main one,” said Wesley.
Signarama Philippines now has three categories—Signarama Corporate, Signarama Home Business and Signarama Personalized. As the brand provides top-quality, worry-free and comprehensive sign solutions to customers, the target market’s range has grown to include interior designers.
The products have also diversified from building ID, graphics and displays. Signarama Philippines’s personalized face shields and pouches are worn by celebrities like Maine Mendoza, Alex Gonzaga, Jane de Leon, Moira dela Torre, Markki Stroem, Gretchen Ho, Jennylyn Mercado, and more.
As Signarama Philippines continues to thrive, it hopes to give back to others.
Wesley recently announced the launch of the company’s Quaranegosyo program in partnership with The Narrative. The program aims to help people who have been laid-off during the pandemic, those whose businesses have slowed down or stopped, and others who have started a business during this time.
Interested participants must have started their own business during the pandemic (validity begins April 2020) or experienced one of the following: retrenchment, job loss, reduced work schedule, or closing down of business.
To join, one must simply submit a testimonial video (maximum of three minutes) with the following elements to quaranegosyo@signarama.com:
- Previous occupation/business
- How it was affected by the pandemic
- How it affected you and your family
- Why you chose to start your business
- How the business was conceptualized
- Current state of business
Deadline for submissions is January 31, 2021.
CONVERSATIONS ON TWITTER
HERE is a list of what Twitter built this year to make it easier for Filipinos to spark, join, and follow conversations on the platform:
Send a Fleet. People go to Twitter to talk about what’s happening but speaking one’s mind can be intimidating when 280 characters feel very public and permanent. Twitter launched Fleets, which disappears after 24 hours, to help everyone feel more comfortable joining the public conversation. There are no Likes, Retweets, or Public Replies on Fleets, while replies only happen privately via Direct Message.
Tweet with your voice. Over the years, photos, videos, GIFs, and extra characters have allowed people to add their own flair and personality to conversations. But sometimes 280 characters are still not enough, and some conversational nuances are lost in translation. So, Twitter has been testing a new feature that will add a more human touch to the way we use Twitter: your very own voice.
Control who can join your conversation. Your tweet equals your space, so Twitter launched new settings to give people more control over the conversations they start by choosing who can reply, so unwanted replies don’t get in the way of meaningful conversations. There are three options before you tweet: 1) everyone, which is standard Twitter and the default setting, 2) only people you follow, or 3) only people you mention.
Follow over 5K topics. Last year, Twitter launched Topics—so everyone can see the most relevant and interesting Tweets about what they care about and let the conversation come to them with a single tap. When you choose to follow a Topic, be it on sports, celebrities or even school subjects, tweets from a whole host of accounts that are experts, fans, or anyone who just talks about that thing a lot will appear on the timeline. Now, people can follow over 5,000 Topics with new Topics added every single week ranging from Astrology to Stocks.
See the full conversation with Quote Tweets. Tweets about a tweet also added to the conversation, so this feature was made even easier by showing all Quote Tweets in their own timeline in the tweet detail view. This is available on Twitter for iOS and Android as well as www.twitter.com globally.
Read before retweeting. This year, Twitter encouraged people to read an article before they tweet it. Hence, a prompt was made to help people do exactly that. With these reminders, people who retweet articles now open them 33 percent more often before sharing.