Concluded from yesterday
8) Sales of mobility vehicles and maintenance service repairs will grow. From cars to motorcycles used in logistics business to bicycles used for mobility and healthy lifestyle, the need for maintenance repairs and parts will peak as the wear and tear is expected after months of use and abuse. Skilled community repairmen will benefit from this if they will guarantee reliable services.
9) Bazaar organizers, small supermarkets and market cooperatives will collaborate with homeowners for a more controlled mobile selling within a small trading community. Once these transient transactions prove sustainable, the high-street active hyper-local community-clustered enterprises will be institutionalized and will emerge as the new community commercial centers.
10) Brands will invest more on logistical vehicle (than rental and interiors) and on hiring more motorcycle riders (than waiters for restaurants and salesladies for retail stores) so that deliveries may be given for free. The market is beginning to realize that the cost of goods suffers from the cost of delivery, which, unfairly, is borne by the customers. In crisis, the proposition of anything free becomes attractive.
11) Social entrepreneurship is the new success secret. Without a good story to tell and without social purpose being authentically great, only price matters. The millennials and the GenZ-ers are attracted to support neither the logos in the brand nor the impressive endorsements by celebrities of what they buy but by the purpose for which the brand and the enterprise exist. Social purpose, like advocacy for people and planet over profit, attracts their patronage and they are very diligent in confirming its authenticity.
12) Value for money and experience are the new formula for marketing. The example is the refilling stations for recurring needs like shampoo, alcohol, soaps, cleansing liquid will be on the rise not only for its lower price but also for its environmental value proposition. Water refilling stations, however, are challenged by more advanced and reliable water filtration and disinfecting systems. Tourism had suffered but may bounce from the public’s hunger for some staycation experience in a place that is less crowded, accessible without much inconvenience of costly tests, but is assuring of safety.
Entrepreneurs do not deserve the title unless they are willing to take the risks and to fail. They leave footprints in the past, showing they failed, but such failures made them stronger and more resilient. These entrepreneurs will continue to leave footprints on less traveled roads.
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