Kim Chiu apparently has a new title. In the press release for the Star Magic contract-signing, she was dubbed as the “Millennial Multimedia Idol.”
My right eyebrow began to raise upon coming across the title but the left side of my brain made it stop and analyzed for me the title. “Millennial”—uhm, yes, obviously she is one as she just turned 30 last April. “Multimedia” is a check too as she is into TV, film, digital and even recording. “Idol”—well, she really has a ton of rabid fans ready to defend her and gobble up everything she does. And her fans are scattered from Manila to Myanmar. Yes, I Googled and there is a Kim Chiu Myanmar fans club.
And why not? Kim is a lovable person. She has greatly improved on her acting and what’s charming about her is that she knows she’s the last person to feel that she is a “Millennial Multimedia Idol.” She’s very humble and down-to-earth.
Kim, who led Star Cinema’s horror offering U-Turn, will star in a new series, titled Bawal Lumabas, under Dreamscape Entertainment set to be released on December 14. She is currently hosting It’s Showtime and can be seen regularly on ASAP Natin ’To.
Anyway, Kim is not the only Star Magic artist who signed a contract with the talent management arm of ABS-CBN.
Leading men Enchong Dee, JM de Guzman, and Joseph Marco, MYX VJ and host Robi Domingo, plus teen actresses Andrea Brillantes and Kira Balinger and Star Hunt’s newest P-Pop groups BINI and SHA Boys all inked a contract with them.
Pinoy Big Brother Connect host, Netflix film Alter Me top-biller, and “Enrich” other half Enchong will star in an upcoming inspirational series, titled Huwag Kang Mangamba, with Gold Squad member Andrea. Joining them are the other Gold Squad artists namely Francine Diaz, Kyle Echarri and Seth Fedelin.
JM, who last starred in Pamilya Ko, is geared to be back on television with a new series, titled Init sa Magdamag, with Gerald Anderson and Yam Concepcion. The teleserye will fire up the TV landscape this 2021. Fans can also watch him in an upcoming Star Cinema movie.
Meanwhile, Joseph, who recently joined the Ang Sa Iyo Ay Akin cast (for me, it is one of the most compelling programs on TV now), will be part of two Metro Manila Film Festival (MMFF) entries this year.
Robi is currently hosting Pinoy Big Brother Connect, which was launched recently on Kapamilya Online Live, Kapamilya Channel, A2Z Channel 11, and the streaming app Kumu. Aside from PBB, he is also the host of Game KNB which streams worldwide across multiple platforms including TFC, TFC IPTV and Kumu through the @gknb account.
Kira, who plays Hope in Ang sa Iyo ay Akin, also signed up with Star Magic. Fans of Kira and Grae Fernandez can expect to watch the KiRae love team in a teleserye and an online project to be announced soon.
Meanwhile, comprising BINI are Aiah, Colet, Maloi, Gwen, Stacey, Mikha, Jhoanna, and Sheena; while the SHA Boys include Gelo, Mikki, Akira, Nate and JL. BINI recently wowed the madlang pipol with its “Da Coconut Nut” video number on the It’s Showtime Facebook page that has garnered almost 3 million views. The official music video of their single is now available on the BINI TV YouTube channel.
On the other hand, the SHA Boys recently made waves online as they performed their energetic and electrifying version of some of Sarah Geronimo’s hit songs, including “Tala” and “Kilometro” on the ASAP Natin ’To stage.
Meanwhile, ABS-CBN Chairman Mark Lopez thanked the artists for their trust and expressed optimism for the coming year.
“As a new year is about to begin, we remain hopeful and positive with our artists, our ABS-CBN leaders, our employees, and most especially our loyal followers. We know we will be able to soar to new heights as we continue to serve the Filipinos worldwide,” he said.
ABS-CBN President and CEO Carlo Katigbak, on the other hand, emphasized that being a Kapamilya is not just a job but a calling to serve. He thanked the Star Magic artists for standing by the network despite the challenges it is currently facing.
“Today, I want to thank the stars who represent ABS-CBN to the world outside. Kayo ang nagbibigay ng liwanag at ligaya sa ating mga Kapamilya. Thank you for choosing to be part of our mission, thank you for believing in our company, and thank you for supporting us in our most difficult moments,” Katigbak said.
Katigbak ended his speech by introducing Laurenti Dyogi as the new head of Star Magic who also expressed his gratitude to the Kapamilya artists who stayed and signed up with the talent agency.
“Star Magic is known to produce, hone and manage the brightest and most talented stars in Philippine show business, and today we continue this legacy and tradition,” said Dyogi, who assumes his new role in Star Magic starting January 2021 concurrent to his current position as head of TV Production.
“As we welcome new artists to the Star Magic family, we also want to express our deepest gratitude to the Star Magic artists who chose to stay with us as we continue to rebuild and explore new opportunities,” he added. n
2 comments
Excited to watch Francine Diaz upcoming Teleserye Huwag Kang Mangamba.
Love to watch Francine Diaz in this Teleserye.