THE official logo of the Fiba Basketball World Cup 2023 was unveiled on Friday as part of the launch of Fiba’s new #DontMissABeat campaign in the federation headquarters in Mies, Switzerland.
The concept for the newly unveiled logo for the 2023 World Cup stems from three key elements—a heart, the Naismith Trophy and the year 2023.
The sideways heart symbolizes the passion for the game, while the Naismith Trophy is the dream for all participating teams in the World Cup. The “23” represents the year during which the spotlight will shine across host countries Philippines, Japan and Indonesia.
The 2023 World Cup is set for August 25 to September 10, 2023, to be hosted in Manila, Okinawa and Jakarta. The Group Phase will take place in all three cities, with the Final Phase to follow in Manila.
“We Filipinos are all proud to be a part of this important milestone in basketball, together with Japan and Indonesia,” said Manuel V. Pangilinan, Chairman Emeritus of the Samahang Basketbol ng Pilipinas and Fiba Central Board Member.
“The Philippines look forward to extending our brand of hospitality to the participating teams, to the world congress delegates, and to the many visitors expected to come—true to the essence of the logo we are launching today—a heart, the puso of the Filipino,” Pangilinan said.
Our Philippine President Duterte expressed his support to make the Fiba Basketball World Cup 2023 an unqualified success and said, ‘[we want to] turn this event into a proud and dignified moment for our country,’” he added.
“We are very pleased to be part of the launch of the Fiba Basketball World Cup 2023 official logo,” Japan Basketball Association President Yuko Mitsuya said. “For the first time in history, the tournament will be hosted by three countries.”
“The official logo launch is the first exciting step of many for all three host nations, for Fiba and basketball fans worldwide,” Danny Kosasih, President of Indonesian Basketball Association, said. “The logo certainly represents all three host nations’ spirit of uniting and working together with the same heartbeat to deliver the best basketball experiences that fans could ever have.”
“This is a very exciting milestone. The distinctive Fiba Basketball World Cup 2023 logo symbolizes our love for the game, which is shared by the organizing committees and Fiba, and it also represents the vision and passion of the event that brings together, for the first time, three host countries,” Fiba Secretary-General Andreas Zagklis said.
The #DontMissABeat campaign aims to encourage all fans to have fun with music beats linked to basketball on social-media channels such as a dribbling contest, among other highlights. National team players from the Philippines, Japan and Indonesia will be part of the campaign over the next coming weeks.