SINCE the Covid-19 outbreak early in 2020, it’s been a challenging year for many local industries, including the property sector. Real-estate developers report about a decline in sales, project launches being put on-hold, and construction of ongoing developments being suspended or dramatically reduced.
On a positive note, however, the pandemic has compelled major players in the real-estate industry to adapt to radical changes in the way they do business—changes that will benefit their companies for the long term.
One is Vista Land International Marketing Inc., a top-tier real-estate developer in the Philippines, which has fully shifted operations online, going beyond the usual digital advertising and into most areas of the business—inventory monitoring, reservations and payments, feedback mechanisms, training programs, and business meetings and presentations.
“Because of the pandemic, we have opened ourselves to new and better ways of doing business,” said Cheryl Sanguyo, Vista Land International’s country managing director for Asia. “We have raised the productivity of people, not only on the side of our sellers and personnel but also of our buyers who are now more confident about securing their property requirements through online platforms.”
Sanguyo is likewise optimistic about an upswing movement in the coming months, resulting in a much higher interest in and demand for real estate in the Philippines, not only among the Filipino market but also from Vista Land International’s many potential clients outside of the Philippines.
The need to adapt to the changing landscape and this new confidence in the use of online platforms has led the leading real-estate company to partner with Ohmyhome to maximize digital housing, an emerging proptech start-up which recently launched operations in the Philippines.
Sanguyo shared, “Looking at the platform’s track record in Singapore and Malaysia, it appears that Ohmyhome has big potential in penetrating the local market and delivering the sales volume that we are hoping to achieve for our projects. We like the idea that Ohmyhome is not just the usual property advertising platform, but an end-to-end client servicing portal dedicated to helping property investors—seasoned ones and beginners alike. In addition, Ohmyhome is able to help us reach potential buyers outside of the Philippines, such as Singapore and Malaysia.”
As an accredited international marketing affiliate, Ohmyhome is given access to promote and transact for all brands under Vista Land International. And it’s a big, wide world out there. Vista Land International is the largest homebuilder in the Philippines, not to mention one that has the widest geographic scope in terms of both horizontal and vertical projects. Vista Land International covers all types of housing markets—from socialized and economic segments, such as Bria and Lumina to lower to upper mid-range, such as Lessandra, Camella and Crown Asia, Coho and Vista Residences and up to the highest bracket of the market such as Brittany.
Sanguyo disclosed that Vista Land International has several upcoming developments lined up, with details to be posted on official company web sites and the Ohmyhome platform. “We are looking forward to the rise of The Courtyard Coho within the vicinity of the Bonifacio Global City; Vista Residences’ Kizuna Heights along the bustling Taft Avenue; and other pre-selling and RFO condo projects across from or right beside universities like De La Salle, Ateneo, UP Diliman, Miriam College, and University of Santo Tomas.”
Vista Land International has a very positive outlook for the industry in the next few months, most especially as soon as the pandemic is over.
“This is the perfect time to prepare for the big bounce-back as we try to manage our sales performance during these trying times,” Sanguyo said. “Filipinos are very resilient by nature, and the same goes for our real-estate service practitioners. Ohmyhome’s entry into the local market promises to be a good sign of a more vibrant online property market moving forward.”
For prospective property-owners seeking to purchase a Vista Land International property, the simple, efficient, and hassle-free Ohmyhome app or web site are ideal options to use, to get the best quality of customer service and technology.