ACTOR Michele Morrone, who is known for his role in the Netflix movie 365 Days, has been named the new worldwide face of GUESS Men’s.
Guess made the announcement in celebration of its Fall/Winter 2020 collection.
Morrone is an Italian actor and singer who is known for his lead role in 365 Days, one of the most popular movies in Netflix history that is currently streaming in over 200 countries.
Morrone has been recognized for his performance in the film and its soundtrack. He is a multifaceted superstar who has gained traction on social media rapidly, with about 10 million followers on Instagram alone—an increase from 1.7 million followers three weeks before the GUESS campaign was shot.
Staged under the creative guidance of GUESS Chief Creative Officer Paul Marciano, the holiday advertising campaign was shot by fashion photographer Nima Benati in her first campaign with GUESS, at the breathtaking Villa Erba in Lake Como, Italy. Once the home of internationally renowned movie director Luchino Visconti, this historic villa was the perfect setting for an iconic campaign and a fundamental inspiration for Paul Marciano’s love of Italian movie history. “I had a brief meeting with Michele at my hotel in Lugano last June and we immediately had a strong connection,” said Marciano. “Michele is an extremely hard worker, and a very ambitious and decisive man, and these are all qualities I deeply appreciate. In a matter of minutes, we knew we were going to work together and a few weeks after that very first meeting, we met again in Lake Como to shoot these spectacular images.”
“The moment I met Paul, I knew I found a new mentor and friend,” said Morrone. “We share the same values and goals. It’s an incredible feeling being able to have fun on set doing what I love, while having a sense of comfort that I’m now part of such an amazing family. Family and loyalty are important to me, and I want to take this brand and treat it as my own.”
“The campaign marks the launch of our new GUESS men’s collection, reflecting our new focus on elevated, classic and high-quality styles which is perfectly in line with Michele Morrone’s personality,” said Marciano. The GUESS images featuring Morrone will be featured in upcoming issues of top international fashion and lifestyle magazines and in GUESS retail stores.
More information is available at www.guess.com.ph.
LIMITED-EDITION PHILIPPINE-INSPIRED LIP PRODUCTS
It’s no secret that Nivea is one of my favorite personal care brands. I have been using their products since I was young, my picks being the lotion and the crème in the blue tin. Nivea Philippines’s latest release includes limited-edition packaging for their Crème, Original Care Lip Balm, and Strawberry Shine Lip Balm. The products feature unique artworks inspired by the Philippines on the packaging, expressed in colorful and fun illustrations and patterns.
The Nivea Crème tins highlight Pinoy symbols like a rising sun, jeepney, the rice terraces and an illustration of the mano gesture, while providing the same well-loved paraben- and preservative-free moisturizing cream. The Nivea Original Care and Strawberry Shine Lip Balms, on the other hand, display traditional patterns taken from Philippine textiles emblazoned on the tubes to encase their balms that provide your lips with 24-hour melt-in moisture and natural oils.
A portion of the sales of these products will be devoted to helping the education of scholars from the Fairplay for All Foundation. Using education, sports, and social business as tools, the Fairplay for All Foundation in Payatas aims to level the playing field and allow children and their families a chance to make their lives better and break the cycle of poverty.
One of the key projects of the organization is supporting scholars by providing social support through weekly Youth Groups, regular scheduled academic tutoring by their volunteers and community workers, and financial aid through the Education Sponsorship Program.
But since the closure of academic institutions and their transition to virtual learning due to the pandemic, not a few children are at an obvious disadvantage. Through your purchase, you can help these children achieve a better future by funding their online education during this trying time.
The limited-edition packaging is exclusively available through Lazada and Shopee.
I’ve already ordered three tins of the Crème and the Original Care Lip Balm in the limited-edition packaging. They’re still available although the Strawberry Shine Lip Balm is now out of stock.