Last Wednesday, Korean superstar Park Seo Jun dropped his latest TVC via local mobile services provider, Smart. As if on cue, Philippine social media swooned over the actor, who actually sings too. He performed the original soundtrack “Come Into My Heart” from the 2014 drama “Witch’s Romance” back in 2014.
For this latest project with Smart, PSJ is the face of #SmartKLife and is encouraging his Filipino supporters to try out GIGA K-Video offer with Premium Viu streaming access. He can be seen doing what he does best (Read: Spreading legit K-lig) via this link and hints on his possible return to Manila, according to a press conference held October 28.
“Filipinos and Korean uphold common values especially when it comes to love for family and friends and I think this is one of the reasons K-Dramas resonate well with Filipino viewers,” PSJ said in a pre-taped interview for the TVC launch. “I am thankful for this opportunity to encourage more Filipinos to discover and enjoy more Korean content and to take a breather from these uncertain times,” he added as the Smart TVC harps on his “K lang yan” line, a spot-on word play meant to spread positive vibes.
And yes, it helps when it’s Park Seo Jun who’s saying, “K lang yan.” One wink from the “Itaewon Class” star and it’s so much simpler and easier to believe there are more reasons to keep the “kapet” mode on and push forward.
OPM and the e-concert trend
Members of the all-female vocal ensemble, The Wishfuls, delivered an e-concert last Sunday (October 25) that drew 18,000 online viewers and trended on Twitter.
The show has likewise gotten the buzz for being a special tribute night for hitmaker Vehnee Saturno whose classic compositions were sung during a segment paying homage to his longevity in the music industry.
E-concert promoter and talent management Breakthrough and Milestones Productions International (BMPI), Inc., has once again succeeded in contributing to the OPM cause by orchestrating a show featuring young, sought-after talents popular on social media and then backing them up with more established, even iconic stars.
Last month, it partnered with communication app QONEQ in delivering the concert of its band signee Bradz which drew 15,000 livestream viewers.
“OPM is resilient in these hard times and that was reflected in The Wishfuls paying tribute to the man behind some of the finest love songs produced by a local composer,” said Adjes Carreon of BMPI Talent Center which handles the group.
The Saturno tribute celebrated the composer’s 40th year in showbusiness as The Wishfuls performed some of his hits with local royalty Sheryn Regis.
The show simply dubbed “OPM Live” is, if we look at the big picture, a tribute to the broadness and charm of OPM music. Other big stars who backed the girl group were the concert king Martin Nievera, Soul Diva Jaya, RnB King Jayr, balladeer couple Jessa Zaragoza and Dingdong Avanzado, among others.
The e-concert was staged at La Verdad College Auditorium in Apalit, Pampanga. It was the same venue wherein last year the group was loudly applauded performing in “This Is The Time,” an event showcasing the talent stable of BMPI talents.
Carreon shared, “The Wishfuls are not new in performing in front of a huge crowd. The group entertained many of their fans in a previous pre-pandemic show called The Wishful Journey at the Araneta Coliseum. They also treated OFWs at The Wishfuls Live in Dubai, UAE and performed with other stars in events like Wish Music Awards, the Songs for Heroes in MOA Arena, and the 90’s Upload, also staged in Dubai.”
The group is composed of star-search Wishcovery Season 1 alumni Princess Sevillena, Kimberly Baluzo, Louie Anne Culala, Carmela Ariola, and Ace Bartolome. Season 2 grand winner Rhea Basco had also joined the line-up.
Carreon added, “As a result of their triumphant series of performances, they were also invited to participate in the local reality talent competition dubbed ‘Your Moment’ aired by erstwhile free TV giant ABS-CBN.”
Last September 27, the trio of singing brothers, Sean, Chris and JC, collectively called Bradz, celebrated its 8th anniversary in the band scene with an e-concert of their own. Its official hashtag #BRADZAnnivConcert landed at the 4th spot of Twitter’s Philippine Trending Topic.
“BMPI, Inc. is now set to stage more virtual events in the coming months for other signed artists,” hinted Carreon.
The author is a former entertainment reporter and editor before shifting to corporate PR. Follow @kayevillagomez on Instagram and Twitter for more updates.
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