While embracing the new normal, people at home in the Philippines and throughout the world began trying new things. Suddenly, friends became bakers. Some turned into barbers and beauticians. Others, gardeners. And let’s not forget the Tik-Tokers!
From new discoveries that help people become better versions of themselves, Heineken celebrates all the new experiences and creative skills people have gained while living under lockdown. The world-class, premium quality beer brand, beloved for its refreshingly balanced taste, invites Gen Zers and Millennials to take on a new approach to life. Check out how some social media influencers have made the most of their time in community quarantine through Heineken’s#freshExperience campaign.
Staying committed to fitness
Brazilian model and actor Daniel Matsunaga decided to try a new workout routine by using the keg as workout weights. Camille Co did the same. “No gym? No weights? No problem,” she said.
Pursuing passions
Dominic Roque misses the racetrack, but he has channeled his energy into his newfound love for photography, and launched his own company, Domo Caps. Meanwhile, Kerwin King has recently found time to reconnect with two of his old passions: collecting comic books and vinyl records.
Appreciating the simple things in life
During this quarantine, Mike Miguel got to channel his “inner plantito” again. He had gotten so caught up with the city life ever since he moved to Manila that he had forgotten how therapeutic it was to be one with nature. Sometimes one just needs to take a step back from busy city life, and do things at a slower pace to gain the fresh perspective needed to have a fresh experience.
Spotting opportunities to enhance relationships
Deegee Razon decided to help his mom in her business with the current boom in ornamental agriculture. He helped the business grow, and, more important, became closer to his mom. Sometimes it’s all about finding a way to connect to loved ones in a way we least expect.
Focus on self-improvement
Vladimir Grand says he is not the type of person who’s fond of reading books. But over the last few months, with extra time on his hands, Grand made an effort to read more. Not only did he improve his English vocabulary and pronunciation, he also became more patient, persevering and organized.
Remember that regardless of the situation, it’s possible to keep enjoying new fresh experiences every day. Share the new side of you on IG today by using the hashtags #HeinekenPH and #FreshExperience, and tag @heineken_ph.