Opening the economy and protecting the health of the people is possible.
This was emphasized by National Task Force (NTF) against Covid-19 chief implementer Secretary Carlito Galvez Jr. as he pointed out that the government would continue to ensure the safety of the public as the economy of the country reopens.
“We emphasize from time to time that we cannot let our guard down,” Galvez said during the recent launch of “Ingat Angat Tayong Lahat.”
He stressed that establishments should ensure the safety of their workers and their clients with stringent protocols which would help sustain the economic recovery and gains.
As the Philippines continues to battle the impact of Covid-19, brands and companies across various industries have banded together to help restart the economy while ensuring consumers’ health and safety
Resilience
The group launched the “Ingat Angat Tayong Lahat” campaign, which sends a message of resilience, hope and inspiration to boost businesses to continually increase their operations while ensuring strict safety standards. The campaign also encourages Filipinos to once again enjoy activities outside the confines of their homes.
Department of Trade and Industry (DTI) Secretary Ramon M. Lopez praised the initiative and stressed the importance for businesses to unite in order to win back the confidence of consumers and get the economy back on its feet.
“At this point in managing the Covid-19 pandemic, balancing health and the economy is our main priority. This is why we are pushing for the gradual and safe reopening of the economy. In line with the spirit of the campaign, we can only move forward by supporting and keeping one another safe while protecting lives and livelihoods,” Lopez said.
The trade chief also stressed the importance of strictly following minimum health protocols despite the eased restrictions in the “New Normal” to avoid transmission of the virus while restimulating demand and consumer spending.
Private sector support
The Ingat Angat Tayong Lahat campaign is part of the private sector’s support for Taskforce T3 (Test, Trace, Treat), the multi-sector initiative put together in April 2020 to work closely with the Department of Health (DOH), the National Task Force (NTF) against Covid-19, and the Inter-Agency Task Force on the Management of Emerging Infectious Diseases (IATF-EID) to manage the outbreak of the pandemic in the country.
With the reopening of the economy, the group realized the importance of rebuilding consumer confidence with health and safety still a priority.
For his part, Jaime Augusto Zobel de Ayala, chairman and CEO of Ayala Corp. and a founding partner of TaskForce T3, underscored the importance of continued public-private sector cooperation.
“The private sector has found a new front where we can be supportive of the fight against Covid, and that is in restoring the confidence of our citizens so that we can all resume our lives and livelihoods so long as we strictly follow the minimum health standards recommended by health experts,” he said.
Margot Torres, managing director for McDonald’s Philippines and Ingat Angat Tayong Lahat communications advocacy co-lead, expressed her faith in the Filipinos’ resilience and optimism.
Mindset transformation
“Ingat Angat Tayong Lahat aims to transform the mindset of consumers. We are breaking through the helplessness many felt at the height of the pandemic and helping lead Filipinos to empowered vigilance and continued safety during this period,” Torres said.
The campaign has already obtained the support of the biggest corporations and brands in the country, including Aboitiz Equity Ventures, Alliance Global Group (Megaworld, Resorts World, Emperador), Jollibee Foods Corp., McDonald’s Philippines, Goldilocks, BDO, BPI, Metrobank, Paymaya, Alaska, Champion, Century Pacific Food Inc., Coca Cola Philippines, Oishi LIwayway Marketing Corp., PepsiCo, Procter & Gamble Philippines, RFM Corp., Unilever, Petron/San Miguel Corp., Shell, Ayala Malls, Filinvest Development Corp., Robinsons Malls, SM Supermalls, Globe Telecom, Smart Communications, Angkas and Food Panda.
The Ingat Angat media partners include CNN Philippines, GMA, Kapamilya Channel, KBP (Kapisanan ng mga Brodkaster ng Pilipinas), Philippine Daily Inquirer, The Philippine Star, Solar Entertainment Corp., TV5, Tiger 22, Facebook, Lazada, Shopee, Viber , Phar Partnerships; and LED OOH and Transit Outdoor partners Activations Advertising Inc. (AAI), Dooh.ph, Globaltronics, Krazy Media Ads Solution, Luneta Advertising, Nyxsys Philippines, Out of Home Advertising Association of the Philippines (OHAAP), Steel Art, Summit Outdoor Media and United Neon (UN).
Agency partners include Bookt, Cobena, EON, HIT Productions, Nuworks, Omnicom Media Group, Pabrika, PSRC, Slingshot, Synergy, TBWA/Santiago Mangada Puno, and Viva Entertainment, Inc., while the press launch event partners include Savoy Hotel Manila and Mercato Centrale.
