Jollibee Food Corp.’s Chickenjoy has landed fourth on the best fast-food fried chicken list released by United States-based online magazine Redbookmag.com in celebration of National Fried Chicken Day in the US.
Chickenjoy beat its other competitors that included some established fast-food giants in the US such as McDonald’s and KFC, according to a Redbook magazine article titled “The Best Fast-Food Fried Chicken, Ranked.”
“We couldn’t be happier of this recognition, as it goes to show that our Chickenjoy is truly world-class. We see customers continuing to come in droves to our stores because of their love for Chickenjoy. This is also why Jollibee North America continues to do well and is outperforming the QSR (quick service restaurant) industry with positive systemwide sales growth despite the pandemic. We are grateful to our customers and will always be happy to serve them the best Chickenjoy that they deserve,” Jollibee President for North America Rowel Vijandre said.
“Jollibee is the Filipino fried chicken chain that’s about to take over the United States. If you’re skeptical, check out this recent New York Times story heralding the chain’s first Manhattan location earlier this year. ‘The pleasures of Chickenjoy, as it’s called, are immediate: The sheath of skin is as craggy as a thunderhead, crannies and crunch multiplying.’ Chickenjoy is served in bone-in pieces buckets, or you can opt for Chicken Dippers, which are the boneless tenders,” the online magazine said.
“Every order of chicken is accompanied by a side of their signature gravy for dipping. They also boast a selection of Filipino side dishes unrivaled by any competitor on this list. Chickenjoy with a side of the famed Jolly Spaghetti? Or, how about Fiesta Noodles (Jollibee’s take on pancit palabok, a classic Filipino shrimp and noodle dish). Still hungry? Grab a Peach Mango Pie or Halo-Halo for dessert. Yes, all of this is available, and actually good, at a fast food chain,” it added.
Previously, publications such as Foodbeast, Yahoo Singapore, and South China Morning Post have all touted it as the best fried chicken. Jollibee was also named as among the top international food chains by publications like Thrillist and The Daily Meal. It has likewise earned the praise of the late celebrity chef Anthony Bourdain, who called the brand the “wackiest, jolliest place on earth.”
Jollibee has 45 stores in the US and will open more branches in Florida, New Jersey, New York, Maryland, Texas, Nevada, California, and Hawaii.
It also has 10 stores in Canada with plans of expanding to more branches in Ontario, Manitoba, Alberta, British Columbia and Quebec this 2020.
Image credits: Jollibee