THE swell folks at 10ACT (pronounced as “tenacity” Sports recently donated face masks to Covid-19 frontliners at the Quirino Memorial Medical Center in Project 4, Quezon City.
I had the opportunity to visit 10ACT’s flagship sportswear shop along JP Rizal in Project 4 and I was very much impressed.
The bulk of their sportswear include jerseys and jackets that feature fan and street art of various basketball heroes. They also have shorts, compression shirts, golf polo shirts, caps and even now, face masks.
This fledging company that began as a dream from some friends in La Salle is now a reality. Although the pandemic somewhat put a damper on their launch, 10ACT has done the bulk of their promotions online. And it caught my eye.
When I visited their store, Arnold Lanaria showed me around their flagship store. I am told that the reception by sports fans—mainly basketball though—has been very positive. Judging by the designs that include fan art that is a form of expression, they are impressive. There is the street feel or an in your face attitude to their designs.
But perhaps their biggest move was to donate a bunch of face shields to the frontliners at nearby QMMC. “I think this is the least that we can do,” offered Lanaria. “And we’re quite happy to provide them with this simple token for their sacrifices.”
Like all hospitals, the QMMC saw its share of Covid-19 patients while experiencing their own hardships.
10ACT began in March of 2018 following a chat between Lanaria and his De La Salle friend Charles Tan. “We love hoops both in playing and watching. And part of basketball culture are the kicks and even the gear. Who doesn’t want to play with a certain style and flair,” bared Lanaria. “So we thought, how about doing our own designs? Designs that reflect this attitude.”
What started out as a customized shop in Valenzuela is now a real deal store.
“We are starting to grow a following for our personalized fan art jerseys,” pointed out Lanaria. “Our own original designs have picked up as well.”
While the bulk of their designs are of popular National Basketball Association stars, 10ACT hopes to do more local content in the near future.
“I think when the pandemic is over, and live sports with fans in the stands are back, we will be able to find our place,” summed up Lanaria. “But for now, we’re happy that we are fulfilling our dreams.”