As part of their combined efforts to harness private sector support, the Department of Interior and Local Government (DILG) and the Department of Health has tapped several celebrities to become the faces of its Bida and may Disiplina campaign.
Regine Tolentino, Diether Ocampo, James Deakin, Jiggy Manicad, Paolo Bediones, and Alden Richards have been named as Celebrity Ambassadors for the campaign.
The private sector entities that heeded the call to be part of the BIDA ang May Disiplina campaign include Ad Standards Council, Digital Out-of-Home, Inc. (DOOH.ph), Mac Graphics Carranz International Corporation, and Kapisanan ng mga Brodkaster sa Pilipinas.
Among those who are also in attendance during the presentation of these celebrity ambassadors and signing of Memorandum of Agreement include DILG Sec. Eduardo M. Ano, DOH Sec. Francisco Duque III, Philippine National Police (PNP) Chief Lt. Gen. Pancratius Cascolan, Mr. Alvin Carranza, President of Mac Graphics Carranz International Corporation and Mr Conrad Perreras Of DOOH.ph.