Citibank N.A. said customers are now looking for more convenience and agility in managing their financial transactions as evidenced by the surge of digital activity during the quarantine. Citi’s Consumer Bank reported that the percentage share of digital bill payments went up by 48 percent in April compared to March figures. Digital money movement or fund transfers almost doubled in the same period and was up by 85 percent in May, compared to March. Digital adoption has been steadily going up as the percentage of 90-day mobile users went up from 49.3 percent in March to 52.4 percent by July.
“Enabling customers to do more on mobile and in response to the increasing need for cashless transactions, Citi has introduced another first in the industry—a new digital feature, which allows credit cardholders to activate and use their credit card for online transactions even without their physical card,” the bank said in a statement.
“We foresee that customers will continue to embrace digital as they have become accustomed to the convenience that it offers,” Citi Philippines Consumer Bank Head Manoj Varma was quoted in a statement as saying.