ISUZU Philippines Corp. (IPC) is not letting the pandemic derail its aggressive expansion and modernization efforts. Recently, it opened its newest dealership in Pagadian City, Zamboanga del Sur, bearing the Isuzu Outlet Standardization (IOS) modern design. The newly opened facility is the third to introduce the fresh layout and making it the brand’s 43rd dealership nationwide.
Operated by North-Min Automotive Dealership Inc. (NMADI), its executives were joined by IPC in a digital presentation via online streaming. The new dealership’s IOS layout aims to enhance the overall customer journey through an aesthetic, functional, plus more spacious, and organized area. Moreover, it conveys Isuzu’s new brand identity and its long-standing reputation for durable and reliable products. The new facilities will also contribute significantly to a more seamless automotive retail experience for both customers and dealership personnel.
Strategically located at Barangay Tiguma, one of the rapidly developing commercial and agricultural locations in Pagadian City, the new facility serves as a satellite branch of Isuzu Butuan. With a total floor space of 3,871 sq m, the showroom can display four vehicles. The service bays, meantime, can accommodate a total of seven light and commercial vehicles combined. It also has a wash bay and wheel alignment facility, and five slots for body repair and paint works.
“The addition of a new Isuzu dealership in our rapidly expanding network is a strong testament to the growing preference for the Isuzu brand as we continue to widen our reach to our customers in Region 9. This is another major milestone that we share with our new dealer partner North-Min Automotive Dealership Inc., and we look forward to serving our customers in this area with the Isuzu Pagadian,” said IPC President Hajime Koso remarked.
Meanwhile, NMADI General Manager George Ongchua described Isuzu as a renowned automotive brand in Mindanao. “Isuzu trucks and light commercial vehicles have proven time and again that they are perfectly suited to the varying and challenging terrains and road conditions of Mindanao. With the establishment of Isuzu Pagadian that is of world-class standards, we are very confident that the good reputation of the Isuzu brand in the region will be extended to its dealership services. Pagadian is one of the most industrialized and business-savvy cities in Mindanao, and we’re very optimistic that people and businesses in this side of the Zamboanga Peninsula will come to us to provide them with Isuzu products and services,” he added.
Now on its 23rd year, IPC aims to strengthen further its market leadership in the country’s truck and LCV segment, particularly in the fastest-growing regions. Now that Isuzu Pagadian is open to serve, ‘Pagadianons’ will experience world-class IOS dealership facility.