As part of their digitization efforts, Pilmico Foods Corporation (Pilmico), one of the country’s top feeds and flour producers, has partnered with Shopee to make their products more accessible to the market.
The community quarantine measures implemented amid the COVID-19 pandemic resulted in a shift in people’s buying habits. As going out became less of an option,more people turned to online platforms for all their needs, ranging from groceries and personal items to pet food and poultry necessities.
“We started this partnership with Shopee in May 2020, because we saw their platform’s potential in expanding the current reach of our products,” said Joeben Gamatero, II, Pilmico’s Vice President for Branding and Marketing. “With Shopee’s strong consumer base and engaging promotions like the 9.9 Super Shopping Day Sale, we see how this partnership will make top-quality products more accessible for them. As households continue to adjust to the new normal, we want to be there — bringing quality products that are conveniently available to our consumers,” he added.