Dubbed by fans as The Singing Idol, 19-year old sensation LA Santos has been making waves since he launched his professional career in 2016.
Born Lnard Antonio Brioso-Santos, LA knew that he wanted to make music at an early age and worked to perfect his craft. In addition to fine-tuning his singing, he also learned how to play the guitar and piano and pursued a degree in music production at De La Salle University-College of St. Benilde.
Just like Bruno Mars, Michael Jackson and even Bamboo who he cites as among his influences, LA also developed slick dance moves. Being a varsity basketball player during his high school years, the very limber young man didn’t take long to become an exciting all-around performer.
Not surprisingly, LA has also been invited to perform alongside Jukebox Queens Imelda Papin, Claire de la Fuente and Eva Eugenio as well as foreign hitmakers like Patti Austin, the Stylistics and Air Supply. With his soulful vocals and breathtaking moves, LA easily connected with audiences and has cultivated a steady, loyal following.
As a singer-songwriter who has been writing his own songs since he was 16, LA has also been quite prolific. From 2017 to the present, he has released a full-length album and numerous singles and not even the ongoing pandemic can slow him down.
His latest single, “Hibang” is an engaging, bouncy ditty that will also remind fans of his previous big hit, “Tinamaan.” LA said the song, written by Enos Perez and produced by veteran record producer Romel “Sancho” Sanchez alongside Vonne Vallon, is basically an invitation to dance.
As evidenced by the increasing popularity of the popular short video social networking platform, TikTok, dancing has become a very popular pastime for millions of homebodies as a result of COVID-19. A song like “Hibang” can only magnify the frenzy.
“It’s kinda like the feeling of dancing in the club and feeling like you have your own world,” LA further elaborated.
LA also considers “Hibang” unique in the sense that it has a nice retro vibe with a mix of R&B. Considering that the ongoing pandemic is not likely to be resolved anytime soon, LA says the song should also resonate strongly with anyone who has to deal with the resulting lockdowns.
“In my case, I really miss just chillin’ and hanging out with friends. So yes, I think ‘Hibang’ can also help remember and fondly reminisce the good times. It’s that kind of song,” he further pointed out.
Released by 7K Sounds, “Hibang” is now available on all digital streaming platforms. To coincide with the song’s release, a music video will be released that will also launch the Hibang Dance Challenge contest.
7K Sounds is a promising new record label with sought after television director Alco Guerrero and seasoned musician Romel “Sancho” Sanchez at the helm. Expect more exciting and cutting-edge new releases from this label in the days to come.
Watch the official music video for “Hibang” by LA Santos here:
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