TV5 is doubling down on lifestyle and entertainment content as it strikes a new partnership with Cignal TV, an effort TV5 CEO Robert Galang said will provide producers an opportunity to enter their programs on the network in a block-timer capacity.
The network head added that with this, they are making “significant investments on creating more shows that [they] can run and utilize across multiple platforms” like free-to-air and subscription television (through Cignal), as well as over-the-top (OTT) streaming services.
“We aim to redefine the entertainment scene by offering top-notch shows and talents that can greatly boost TV5’s re-programming goals which have been an ongoing plan since late 2019, and now bolstered by Cignal TV’s other digital asset,” said Galang in a statement, emphasizing that the partnership will allow TV5 to focus on its own strength: news and sports. The first series of the network’s new programs begins on Saturday, August 15, with the premiere of Fill in the Bank hosted by Paolo Ballesteros, and Bawal na Game Show hosted by Pokwang and Jose Manalo, both to air three times a week.
Its new morning show Chika, BESH! (Basta Everyday Super Happy), hosted by Pokwang, Pauleen Luna and Ria Atayde, will air weekdays, while Jessy Mendiola’s fitness program, Fit For Life, premieres on Sunday, August 16.
TV5 will also relaunch its original talent search Bangon Talentadong Pinoy, hosted by Ryan Agoncillo, who will be joined by “talent scouts” John Arcilla, Janice de Belen and Joross Gamboa in the pilot episode, and the magazine talk show Real Life with Luchi Cruz-Valdes.
A major new asset for the network is the acquisition of the rights to broadcast the National Basketball Association (NBA) games.
The deal covers the remainder of the 2019-2020 season to be played at the ESPN Wide World of Sports Complex in Orlando, Florida.
Games will be aired live on free TV through One Sports (Channel 41 on free TV, channel 6 on Cignal TV) twice a week on Fridays and Mondays. TV5, on the other hand, will show games live on Saturdays and Sundays. “The NBA coming to Cignal TV and TV5 only strengthens our position of bringing the best sports to our Filipino viewers throughout the country,” the CEO said.
With its ongoing program expansion, can TV5 provide job opportunities for hundreds of ABS-CBN employees who have been laid off following the closure of the Lopez-owned network, which was denied renewal of its franchise by lawmakers?
Galang said, “With this massive push toward entertainment programming, we will of course need creatives.”
He added that they are “open to everybody” and points out that independent productions like APT use their facilities for their shows.
Nevertheless, Galang affirmed Cignal TV and TV5 Chairman Manuel V. Pangilinan’s earlier statement wherein he mentioned his intention to hire retrenched cameramen, directors, and scriptwriters from ABS-CBN: “If they are willing and able to work with us, we’re prepared to offer alternative jobs for the relevant displaced workers over time.”
“Our commitment is to celebrate the lives of today’s Filipinos by providing informative as well as inspiring and uplifting entertainment content, and hopefully in so doing we are able to make lives a little better, a little safer, and a little easier in these changing times,” concluded Galang.