THE United States’s (US) Department of State-sponsored Young Southeast Asian Leaders Initiative (YSEALI) has just launched AdaptPH, a nationwide campaign encouraging Filipinos to observe public safety protocols that help prevent the spread of the coronavirus disease 2019 (Covid-19).
The web site www.adapt.ph offers free downloadable information kits for local governments, public-transportation operators, public markets and small businesses, assisting them to implement proper social distancing, sanitation and hygiene practices. It contains creative printable signs and infographics promoting basic safety protocols and providing accurate information on the health crisis.
AdaptPH also offers learning toolkits and guides for school administrators, teachers, parents and students on effective strategies for maximizing online learning. The materials are also highly contextualized.
“YSEALI empathized with stakeholders and observed their behaviors. Our team came up with creative tools to positively influence them to adapt to the current situation,” said Project Head Joie Cruz. “This process resulted in distinct sets of resources designed for different types of businesses and organizations available in multiple languages, including English, Tagalog, Cebuano and Hiligaynon.”
The project is funded by the US Embassy in the Philippines and implemented in partnership with Limitless Lab, Tagani Philippines and the “Disiplina Muna” campaign of the Department of the Interior and Local Government.
“Supporting outstanding initiatives of US exchange alumni, like AdaptPH, is one way the US government is partnering with the Philippines during the pandemic,” the US Embassy’s Public Affairs Counselor Philip Roskamp said. “Since the outbreak began, US exchange alumni across the [Philippines] have donated personal protective equipment to frontliners, provided livelihood assistance to families in need, and launched online projects to share critical health and safety information. We commend these extraordinary efforts.”
For more information about AdaptPH and YSEALI, visit https://adapt.ph and https://yseali.state.gov.
Image credits: US Embassy