WHEN a Korean beauty brand brings out teasers fora new endorser, there is always excitement. Fans always speculate and guess who that celebrity or group would be.
In mid-July, Nacific announced the brand would launch a new model and the big reveal would be on July 20. Part of the new model’s face could be gleaned from the teaser. Immediately, fans of the famous Korean boy group EXO identified the face as that of Chanyeol. Park Chanyeol is EXO’s rapper and singer. He is a popular idol, model, songwriter, brand endorser and producer.
Even before this, many of my beauty editor and writer friends have been raving over Nacific’s Fresh Herb Origin Serum and Phyto Niacin Whitening Essence. I learned from them that Nacific is available on Shopee (www.shopee.ph/nacificofficial.ph).
We reached out to Nacific via their Instagram page (@nacific.ph) and were pleasantly surprised to hear back from them.
Jenny de Leon, Nacific Global sales marketing manager, said the brand’s slogan is “The Birth Of Natural Beauty” and as such, they aim to research and create naturalist cosmetics that are gentle and can be used safely by everyone.
“Chanyeol’s bright and healthy image fits well with the philosophy pursued by the brand. We see more brand recognition and success because of him,” said de Leon. There will be video and image content with Chanyeol and the brand also plans to promote merchandise featuring the rapper in Nacific’s Shopee store. “Chanyeol is the exclusive model for Nacific, so he is endorsing the entire brand portfolio with recommended products to be released via content,” said de Leon.
In the Philippines, Nacific has brick-and-mortar stores in several SM Malls, including SM City Fairview, with plans to open more before the Covid-19 pandemic hit. For now, it is doing quite well on Shopee Philippines. “The brand has been showing a steady increase in sales,” said de Leon.
Now, let’s talk about two of Nacific’s two best-selling products.
Phyto Niacin Whitening Essence’s star ingredient is one of today’s most popular skin-care ingredients—niacinamide. The brand’s promise is “bouncy, glowy skin that’s bright and supple to the touch.”
Niacinamide is a beneficial skin ingredient that reduces inflammation and help ease redness from eczema, acne and other skin conditions. It also keeps skin smooth and lightly moisturized, and may help in pore reduction over time. Niacinamide is also known to minimize oiliness.
Phyto Niacin Whitening Essence also contains bambusa vulgaris, or bamboo extract, which is rich in antioxidants. Bamboo extract also has skin-strengthening properties and can help the skin in the fight against acne.
Fresh Herb Origin Serum has aloe barbadensis leaf extract, which can help soothe the skin and has anti-inflammatory properties. It also contains aspalathus linearis, or rooibos tea or Red Tea, which is anti-allergic and antibacterial. This ingredient is good for problematic and sensitive skins.
Phyto Niacin Whitening Essence and Fresh Herb Origin Serum are best applied day and night—the essence first after cleansing, and then the serum a few minutes later.
Coincidentally, the Nacific Day and Night Set, which includes these two products, is also a Shopee Philippines best seller. Tip: this is the set that my beauty editor friends have ordered.
So what can Chanyeol’s fans look forward to from Nacific?
“There will be a lot of content collaborations and we are all very excited to release the merch because we know that the fans are going to love it,” said de Leon.