THE National Basketball Association (NBA) is back on Philippine television, Cignal TV and TV5 President and CEO Robert Galang confirmed early this week.
Free TV channels TV5 and ONE Sports will show the games in time for the start of the season, airing games on Saturday and Sunday for TV5 and every Friday and Monday for ONE Sports.
Coverage begins on Friday and extends to the NBA Playoffs for both channels—with the NBA Finals airing exclusively on TV5.
“We will deliver NBA content, not just for our pay TV subscribers but to the general public. Everyone will have access to the NBA through our channels TV5 and ONE Sports” Galang said. “But of course, fans get the best NBA experience on TV on Cignal.”
Cignal subscribers could access a new channel called NBA TV Philippines starting Friday, airing an average of two games per day, along with shows directly from NBA TV in the US, including flagship program NBA GameTime.
The channel’s coverage goes all the way up to the NBA Finals, and is the only destination on TV where fans could watch the games in high definition.
Cignal Marketing Head Guido Zaballero said that NBA TV Philippines will be available to Cignal postpaid subscribers on plans P520 and up. For prepaid, Zaballero said loads P600 and up will get the channel 262 HD feed and loads P450 and above will get the channel 96 SD feed.
“I think the NBA is a huge piece of the puzzle for us. We are the broadcast partner of the biggest, most prestigious basketball brand in the world,” Zaballero said. “As the No. 1 pay TV provider in the country, we can provide the best viewing experience for 2.3 million homes because only NBA TV Philippines offers 24/7 access to the most number of NBA games in high definition.”
The channel will also be available as an add on for P200 a month on both Cignal (channel 262 HD) and SatLite (channel 52 SD), the company’s mass-market Pay TV brand. The channel will be offered two months free of charge for new subscribers who switch to Cignal at the start of the season until the end of the year.
The partnership comes at an opportune moment with Cignal TV becoming the block-timer for TV5’s daily program offering. The NBA also comes as a solid addition to the already strong sports lineup of ONE Sports that includes the Philippine Basketball Association, Philippine Superliga and UFC, among others.
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