One of the country’s top telecommunications company is joining forces with a pioneering music and media collective synonymous with elevating Asian talent from East to West. From the looks of it, the collaboration feels, well, like just like paradise.
88rising and Globe Telecom are teaming up to launch the localized label, Paradise Rising this July that will serve as a platform to establish a presence for Philippine artists in the West and globally through music distribution, music rights management, and artists development.
Banking on both Globe’s market reach and vast network as well as 88rising’s formidable artists development infrastructure, Paradise Rising aims to “bring together a fusion of talented emerging Asian artists to the forefront through music.” The intends to accomplish this through its very first release, a “mixtape” called semilucent that will be available through streaming platforms starting July 31.
“The Philippines and music go hand in hand, and there is such a vibrancy in the way talented young artists are emerging, and such a massive audience in love with music. We want to support their voices, help them be heard, and bring music from the Philippines to a global audience. This label partnership brings an unprecedented opportunity for Philippine artists to achieve even greater visibility and commercial success with their music,” said Sean Miyashiro, Founder, 88rising. “Globe shares this same vision and passion with us – and we are excited about what we can do together.”
“We are thrilled and excited about this opportunity to put Filipino music on the map and introduce our own brand of Filipino artists,” says Globe President & CEO Ernest Cu. “We take pride in our Filipino music, and we are honored to do our part in further unlocking the potential of Asian music in the global music industry by partnering with 88rising to recreate the local music scene with some of the best rising talents.”
Lending their voices to the album are other well-known local artists of Filipino roots: Kiana V (Pop/R&B), Massiah (Hiphop/R&B), Jason Dhakal (R&B/Soul), Leila Alcasid (Pop) and Fern. (Indie Pop). Fans can expect more song releases, amplified by promotional events, exciting interviews, digital content, and music video exclusives.
“It will be interesting to see what these creative young artists can bring to the global stage. As we journey along with them, we are delighted to be doing it with a partner that is as innovative and driven in amplifying Asian talent and music that resonates with listeners worldwide,” adds Cu.
Heralded by Forbes as the bridge between East and West, the face of a new generation of Asian youth by CNN, and an authority on how to create Asian and American pop-culture crossovers by The New Yorker, 88rising is a global name in the creative music industry for bringing Asian artists, such as Rich Brian, NIKI, Joji, and Higher Brothers, to Western audiences.